Solo customer marketing: How to scale impact with limited resources

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Jessica Day

This article comes from Jessica Day’s talk, ‘Scaling customer marketing as a team of one’, at our 2023 Las Vegas Customer Marketing Summit, check out the full unedited talk here.

Have you ever tried building IKEA furniture alone? It’s possible, but man is it slower and more frustrating without a partner!

That’s exactly how I felt tackling customer marketing initiatives solo in the early days. Exciting but cumbersome.

So I want to share my hard-won tips for not just surviving but thriving as a customer marketing solo. How do you stay afloat AND move the needle when resources are limited?

Stick with me for pro tips on stakeholder and customer insight, priority setting, process efficiency, and cross-functional collaboration. Let's maximize your impact!

Written by:

Jessica Day

Jessica Day, Customer Marketing Manager at DropBox, has created customer-content driven marketing programs that drive over 10,000 inbound prospects leads per year.

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Solo customer marketing: How to scale impact with limited resources

Our mission is plain and simple. We want to provide those in customer marketing positions with the resources and information they need to fulfill their potential.