This article comes from Jessica Day’s talk, ‘Scaling customer marketing as a team of one’, at our 2023 Las Vegas Customer Marketing Summit, check out the full unedited talk here.

Have you ever tried building IKEA furniture alone? It’s possible, but man is it slower and more frustrating without a partner!

That’s exactly how I felt tackling customer marketing initiatives solo in the early days. Exciting but cumbersome.

So I want to share my hard-won tips for not just surviving but thriving as a customer marketing solo. How do you stay afloat AND move the needle when resources are limited?

Stick with me for pro tips on stakeholder and customer insight, priority setting, process efficiency, and cross-functional collaboration. Let's maximize your impact!