Members-only Customer marketing Customer marketing: Delighting customers at scale My goals are to share my formula for delight (which is just a pretentious way of saying, “These are the things I look for whenever I'm trying to create a delightful experience”) and give you a bunch of tactics to make delightful experiences....
Members-only Customer segmentation How to use demographic segmentation: Improve your marketing personalization techniques Demographic segmentation separates your existing customers based on some basic factors of their identity but doesn’t include things like geography, purchasing behaviors, and personality....
Members-only Customer marketing From B2B to B2H: Building customer connection In this article, we’re going to discuss one of the latest marketing approaches to have taken the product marketing industry by storm: B2H, or business to human, marketing....
Members-only Customer and market research Types of market research: 5 ways to support your work with valuable analysis Market research covers a broad variety of strategies that work toward improving business techniques that better cater to your chosen target market. In this article, we’ll cover: What market research is, and different types of market research....
Members-only Customer research Understand customer market research: What is it and how to do it Customer research or consumer research is a vital component of customer marketing’s most fundamental role: to understand and market to your chosen target audience....
Members-only Customer advocacy What I learned from some of the best customer marketing and advocacy teams in the world Today I’m going to share the insights and best practices I’ve learned from some of the best customer marketing and advocacy teams in the world....
Members-only Customer journey Customer acquisition: All you need to know Customer marketing is a position that often supports and aids other areas of the business where they're not commonly involved. It's a role most commonly refered to as a post-purchase position, and yet customer marketers need to have a basic understanding of the whole customer journey....
Members-only Articles Clayton Prichard | How can Customer Marketers and Product Marketing Managers best work together? | Customer Marketing Catch-up We talk to Clayton Prichard about the intricacies of the relationship between Product Marketing and Customer Marketing. There is often a lot of overlap in responsibilities between these two teams and so collaboration is key to effective workflows....
Members-only Customer advocacy How to measure the success of your customer advocacy program Being able to successfully measure your programs is what’s going to help you unlock more headcount, resources, and budget and be seen as a trusted partner and resource across your organization...
Members-only Exclusive content How to build a successful ambassador program of customer evangelists through CABs Today, we're going to be discussing how to build a successful ambassador program of customer evangelists, setting up customer advisory boards, case studies, and a whole lot of great things....
Members-only Customer marketing What is design thinking and the importance of its process Design thinking is a process used by some of the top brands in the industry today and is used to learn about your audience, understand problems within your customer processes, and seek to create unique solutions....
Members-only Customer advocacy Stand out from the crowd by adding a human touch to customer marketing We're so closely connected with our customers. We can take our knowledge of the customers and concentrate our efforts on helping them....
Members-only Customer research Ask the right questions: Perfect the way you collect customer feedback This research involves talking to customers directly, conducting surveys, putting together focus groups, and more. Each type of data collection relies on you asking the right questions to get the information you need to know....
Members-only Customer marketing Perfect your research strategies with Customer Research Certified Accurately marketing to your customers means knowing them from the inside and out, knowing their needs, pain points, and interests, and turning that into actionable steps to take your customer marketing to the next level....
Members-only Affiliates and referrals Collette Johnson | Why customer references are important, and how best to use them | Customer Marketing Catch-up "Customer references really are about bringing someone in and starting them on that journey toward customer advocacy." We talk to Collette Johnson about customer references, their importance, and how they can be used. We also discuss some common mistakes and pitfalls that most clients fall into....
