ChatGPT has the power to revolutionize the way you engage with your customers, but it prompts the question, is ChatGPT the future of customer marketing?
One of the newer AI tools that has been gaining traction ever since it was released in 2022, ChatGPT offers possibilities for completely transforming the marketing landscape. It remains a trending point of discussion for marketers and customers alike.
Is it a smart helping hand or is it the beginning of the end? To avoid bordering on technophobia, let’s read on!
This article will break up this discussion into these main points:
What is ChatGPT?
The American Marketing Association revealed in 2019 that the implementation of AI had grown by 27% in the previous year and a half, causing many to ask the question of how AI and tools like ChatGPT will factor into their work.
It’s about to get meta, here’s how ChatGPT describes itself:
"ChatGPT is an AI language model that can understand and generate human-like text … Think of ChatGPT as a digital assistant that can answer your questions, provide information, and carry out tasks, all through written communication. It can understand and respond to a wide range of topics, from general knowledge to specific industries or niches."
ChatGPT is an AI tool that is far more advanced than the usual chatbots we are familiar with.
Using a type of machine learning called deep learning, it mimics the processing of a human brain to produce near-human responses.
This means it can handle even the most complex requests, answering jargon-heavy industry questions, making a blog title more punchy, or even generating code. Freaky I know…
How can it help with customer marketing?
Customer marketing focuses on customer feedback and data to foster customer relationships and loyalty, hinging on engagement and customer segmentation.
In an industry focused on constant communication, whether in the form of social posts, or email marketing, a tool like ChatGPT seems invaluable, able to revolutionize marketing strategies.
So, we asked ChatGPT how it can help with customer marketing, and here’s what it had to say:
Here are some ways in which I can help:
Customer segmentation: I can help you identify different customer segments based on demographics, psychographics, and behaviors. This can help you tailor your marketing messages and campaigns to specific groups of customers and increase your chances of success.
Content creation: I can assist you in generating ideas for content that resonates with your target audience, including blog posts, social media updates, email newsletters, and more.
Data analysis: I can help you analyze customer data and extract insights that can inform your marketing decisions. This includes data related to customer behavior, preferences, and purchasing patterns.
Competitor analysis: I can provide you with information on your competitors' marketing strategies, including their strengths and weaknesses, so you can develop a strategy that sets you apart from the competition.
Personalization: I can help you develop personalized marketing messages that resonate with individual customers. This includes using data to tailor messages to customer preferences and behaviors.
Campaign optimization: I can help you analyze the performance of your marketing campaigns and identify areas for improvement. This includes analyzing metrics such as click-through rates, conversion rates, and customer engagement.
Overall, my abilities can help you gain a deeper understanding of your customers and develop more effective marketing strategies to reach and engage with them.
As a starting list, these are all key areas in which AI could support a customer marketing team.
Also, as an example, it highlights the readability of ChatGPT in comparison to other AI-generated content, which can often seem clunky and far too technical.
However, this list lacks some of the more crucial ways in which ChatGPT can help, namely, email marketing, supporting content creation, automating repetitive tasks, and enhancing customer service.
We’ll outline these important ways in which ChatGPT can benefit customer marketing below: 👇
Email marketing
Effective email marketing campaigns aim to engage and convert subscribers into loyal customers and future customer advocates, focusing on things like click-through rates, customer engagement, and customer retention.
However, sometimes it’s difficult to strike a successful balance between quantity and quality with this form of marketing. If you want consistent customer engagement without having your emails identified as spam, here’s where ChatGPT can help.
ChatGPT can generate personalized email marketing campaigns, tailored to each customer’s interests and purchasing behavior.
One of the ways this can be done is through subject line optimization. This is what your customers will see first; it’s the most important part of the email and can be produced or tested through ChatGPT to enhance engagement.
ChatGPT can also use A/B testing to analyze performance and make suggestions for email design, content, and layout, keeping customers hooked well past the subject line.
Another important aspect of email marketing that ChatGPT can assist with is email segmentation. It can identify patterns in behavior and help segment your email list accordingly.
Based on these customer demographics, preferences, and interests, a segmented email list means you can send out personalized emails that’re more likely to resonate with, and engage your customers.
Eve Chatfield
Content creation
One of the most crucial parts of marketing today is content creation, made harder by the ever-changing nature of industry trends, and knowing where to start can sometimes feel impossible.
ChatGPT can produce ideas that you can then springboard off from, helping to write original, engaging, and SEO-driven content from only a few keywords and demands.
It can also recommend meta tags and keywords that’ll boost SEO and discoverability.
The human-like responses that ChatGPT creates can also help to generate social media posts for platforms like LinkedIn and Twitter, adjusting according to each platform’s audience.
You can direct it to rewrite any responses or edit your drafts in a snappier way or with a more informative tone, that again prioritizes keywords and trends for social media in a human voice.
Automate repetitive tasks
One of the more time-consuming parts of any marketing job is the constant scheduling of posts for social media, content creation, and sending out emails.
According to a 2021 Hubspot report, marketers spend almost a third of their time completing repetitive tasks. Here, ChatGPT can work as your own personal assistant, freeing up time for you to focus on more important tasks.
Using the vast database of ChatGPT, it can automate the processes that you usually manually complete, sending personalized emails, updating content, and creating posts for you, all on schedule.
Enhance customer service
As an AI tool that excels in its human-like conversational manner, ChatGPT can be trained to interact with customers and respond to frequently asked questions, making it far more appealing than a traditional chatbot.
As well as being able to handle complex queries, ChatGPT works 24/7 and can be trained to operate in different languages, accessing and engaging with a wider customer base, improving customer service and satisfaction.
Gal Biran
Where ChatGPT can fall short
But what about the human element of a role like customer marketing?
Despite the appealing possibilities of ChatGPT, there are also places where ChatGPT lacks the same touch as a human marketer, such as accuracy, creativity, and emotional intelligence.
Accuracy
While ChatGPT accesses a wealth of data and is extremely intelligent, this data comes from the internet and so lacks complete assured accuracy.
As it’s a recently developed tool and relies on learning over time, it can also sometimes provide incorrect information or flat, generic responses.
In the same way, ChatGPT may also fail to understand the context, and with no source information, it becomes difficult to work out if the provided response is credible or not.
Creativity
ChatGPT is an AI tool and software that cannot understand the human emotions or humor that fuel many customer marketing campaigns.
It’s therefore unable to echo actual human creativity, only providing ideas based on data research that needs human creativity to turn into a realized idea for content.
Emotional intelligence
Though the machine learning of ChatGPT generates near-human responses, it’s unable to ever match human decision-making or show emotional intelligence.
Human experience, personal connection, and character are all fundamental to successful customer marketing.
In an industry that focuses on connection and engagement between existing customers and the business, it’s the human touch that keeps these relationships meaningful.
Final thoughts
With tools like ChatGPT constantly emerging, offering to revolutionize your business or industry, it can sometimes feel as if your role may soon become obsolete.
However, as this article hopefully shows, there’s no replacement for the human component in the world of customer marketing.
ChatGPT is an extremely useful tool, and it should remain just that, a tool, implemented to support existing marketing teams and processes, not replace them.
Nevertheless, the dawn of ChatGPT promises to optimize the customer marketing process, enhancing customer engagement and satisfaction, helping to provide new ideas, and assisting with repetitive tasks that can slow down operations.
Continue the conversation!
Talking to other customer marketers about the role of ChatGPT within your industry is key to staying ahead of the trends and getting crucial insight into how others are using the tool.
Connect to our community of customer marketers here to join these important discussions.
