Paul Blumer

Paul is a conversion copywriter, a brand storytelling pro, and the founder of Quillpower Copywriting Agency. He helps businesses connect with prospects and build a captivated audience.

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Brand storytelling

Ideal Customer Avatar: Understanding your brand story hero

The Ideal Customer Avatar (ICA) is a character profile created by marketers to uncover the benefits they’ll use to sell a product or service. Marketing is character driven. Why? Because life is character driven. Which means top-quality copywriters don’t sell products – or even solutions....

Our mission is plain and simple. We want to provide those in customer marketing positions with the resources and information they need to fulfill their potential.