The Ideal Customer Avatar (ICA) is a character profile created by marketers to uncover the benefits they’ll use to sell a product or service. Marketing is character driven. Why? Because life is character driven. Which means top-quality copywriters don’t sell products – or even solutions....
Paul is a conversion copywriter, a brand storytelling pro, and the founder of Quillpower Copywriting Agency. He helps businesses connect with prospects and build a captivated audience.