Customer advocacy

Customer Advisory Board does more than just provide information, offering a direct link to your customers, provide direction and create champions for your brand....

Like product marketing, customer marketing can vary a lot from company to company. Customer marketing at Zendesk is a group of programs that focuses on showcasing the stories of our customers....

Get a sneak peek into the responsibilities and value drivers in customer marketing as stated by our report from conversations with our community members and survey responders....

Your customers are your absolute lifeblood as a startup. Developing a customer marketing strategy as early as possible will only pay off in the long run....

I’ll run through the pillars of B2B customer marketing and share some tips on how to get started. Then we’ll look at how to use data to streamline engagement across the customer journey and how to engage with your customer advocate base at scale....

92% of consumers trust word-of-mouth recommendations, making it a prolific form of advertising. Customer advocacy shouldn’t be underestimated....

With community frameworks, the relationship between you and your customer community is mutually beneficial, as these frameworks work toward your customer's individual goals, which, in turn, gets you closer to your business goals....

In this episode, we talk to Kevin Lau. He talks in detail about the value of customer advocacy, ways to measure the performance of your advocacy programs, and shares a little about his own journey and what he has learned over the years of specializing in this topic....

Customer experience, namely the way brands interact with their customers, is a broad topic that affects a lot of other processes within a company. Building a relationship with customers is vital for encouraging customer loyalty and advocacy....

prioritizing certain elements within brand storytelling can convert current customers into supportive advocates: Consistency and authenticity, Knowing your audience, Communicate the problem you solve, and Connect with your community....

Storytelling in marketing is a great way to connect with audiences and make something memorable out of your brand that’ll stick in the minds of your customers. We’ve put together an introduction to brand storytelling to set you up on the right track....

To create an engaging community experience, we have to look beyond the way that we've done things in the past and bring these special moments of togetherness. The majority of our connections with our customers will be online, so how do we bring these magical moments into an online community?...

We all know that when it comes to promoting our business, the best testimony is a customer testimony. But how can we build effective co-marketing partnerships with our customers so that they’ll want to shout from the rooftops about how amazing we are?...

A huge part of customer marketing is building lasting relationships with your customers and showing your appreciation for all that they do, but how can we do this in a meaningful way?...

In an increasingly crowded marketplace, a good customer advocacy program can put you head and shoulders above your competitors by ensuring that your customers’ needs always come first. But how can we build a customer advocacy program, and how can we show its value?...