How to get stakeholder buy-in for your customer advisory board

A document that outlines the key details of your video project to help establish the purpose, audience, messaging, and distribution strategy....

I mastered the art of aligning competing priorities and securing executive sponsorship the hard way, through trial and error. But after refining my approach, I think I’ve truly cracked the code. Now I want to share what I've learned....

Explore the power of data visualization in driving actions. Transform complex data into compelling stories to elevate your RevOps game....

On-demand premium content from customer marketing leaders, at your fingertips....

Discover strategic approaches for each stage of the business lifecycle. Stay competitive, innovate, and navigate towards sustained success...

A structured tool designed to help you monitor and manage customer referrals effectively....

In this episode of Customer Marketing Catch-up, Leslie Paterson, VP of Customer Advocacy & Engagement at BMC, talks to us about how you should approach executive conversations to set your customer marketing team up for success....

This November, the industry's foremost customer marketing experts of the UK and Europe will come together to exchange innovative campaigns, best practices, challenges, and experiences....

Drive business success by empowering employees to maximize every customer interaction. Foster a culture of customer-centricity now....

Hiring internally is a great strategy to help orgs succeed. Let’s look at the best practices and challenges you can expect to face!...

A collection of pre-written emails designed to help you increase revenue by encouraging existing customers to upgrade to higher-tier plans....

Evaluate the Strengths, Weaknesses, Opportunities, and Threats (SWOT) of your company in comparison to your competitor....

A structured project tracker that takes a marketing campaign from planning and research through prep, launch, and post-launch evaluation....

A reference guide for mapping content to the 3 stages of the buyer's journey, so you can stop producing content that lands at the wrong moment....

Want to know the revenue-driving secret weapon winning over today's leading tech brands? Customer advocacy....