How to get stakeholder buy-in for your customer advisory board

It's important to talk about diversity, equity, and inclusion (DEI) from a marketing perspective and make sure that we’re building the kinds of organizations that represent us as people and our businesses well....

This metric offers an absolute goldmine for customer intelligence. When analyzing your accounts (your customers) the customer health score offers you the ability to predict the longevity of this business relationship....

We talk to Robert Maddox, Customer Advocacy & Community Manager at Delinea, on how to connect two sides of the product lifecycle with your customer and product team through events....

What percentage of your customers could you reach out to individually right now just to check in and say hello? If your answer is less than 20%, you have some work to do!...

By following these tips, you can create a community experience that resonates with your members on a deeper level, fostering loyalty, and advocacy, and ultimately driving the success of your organization....

A structured tool that helps you categorize and analyze customer feedback from your NPS surveys....

A structured planning tool designed to help businesses turn satisfied customers into passionate brand advocates....

Catch up with all the action from Customer Marketing Summit Las Vegas. Elevate your career and enhance your strategy with the likes of Slack, PayPal, Cisco, F5 and so many more....

Put on your headphones, because we've curated a top-five list of must-listen episodes from Customer Marketing Catch-up, the podcast that brings you conversations with some of the biggest names in the customer marketing field!...

A spreadsheet that turns your campaign numbers into a clear return on investment, comparing up to three marketing initiatives side by side....

Ready to become your company's favorite superhero? From acquisition and retention to upselling and advocacy, this article delves into the transformative ways customer marketing can influence the entire revenue journey....

This September, we are bringing together the industry's foremost customer marketing experts to share their best practices, challenges, and experiences....

In a world where engagement is more crucial than ever, the Customer Marketing Alliance (CMA) and Community-Led Alliance (CLA) have joined forces to create the definitive guide to customer and community engagement....

In this episode of Customer Marketing Catch-up, we talk to Jeni Asaba, Head of Community at Jamf, about some of her vital tips to help tie people to your community....

We analyze our customer marketing salary survey results to consider how average salaries are impacted by disability, ethnicity, and sexual orientation....