How to get stakeholder buy-in for your customer advisory board

In this article, we’re talking about effective communication with your customers. This content was transcribed from a panel from a 2021 Customer Marketing Summit. Look into our upcoming events; members have discount opportunities too....

“What does the ‘voice of the customer’ mean in business?” you might ask. Voice of the customer programs are methods created by companies to best understand the experience and needs of their customer base through customer feedback....

Customer Marketing Certified: Core's the industry standard, the driving force for your success, and the only companion you need for personal and professional growth....

Knowing the skills that can help elevate you in a specific position is invaluable information. So, we went directly to the source and asked our customer marketer participants, “What are the most important skill(s) that have helped you succeed in your role?”....

Want a happy ending for you and your customers? Look no further with our Storytelling Certified course, and become the perfect marketing author....

Join us in-person on Wednesday, December 7th for our first Customer Marketing Alliance Virtual MeetUp. This monthly meetup will cover a different topic each time...your topic this time is: 💫Customer Advisory Boards 💫...

Community rewards are an important piece of any customer advocacy community, but they don’t always get the attention they deserve. Why?...

Consumer psychology is understanding why we buy and consume. This includes choices we make, how we make them, what influences us, whether we purchase something or not, how social dynamics play a role, and much more....

Product adoption can be used to create organizational alignment and focus. It's effective at getting ahead of churn and boosting revenue....

Personas have the power to make or break your customer marketing efforts. It affects everything from how you reach out, types of feedback gathering, and which products to focus on for cross-selling and upselling....

Join us in-person on Tuesday, December 6th for our Customer Marketing Alliance MeetUp, where you get the chance to connect, engage, and network with fellow Customer Marketing professionals. 💫...

Engaging your audience on social media boosts brand awareness, increases loyalty, and encourages word-of-mouth marketing. It fuels business by building a community of informed fans of your brand....

What are the main drivers for why advocacy is on the rise? Why you're likely seeing more community customer marketing and advocacy roles in your LinkedIn feed? Erica Anderson has the answers....

Are you in? Join us in-person on Wednesday, November 30th for our first Customer Marketing Alliance MeetUp, where you get the chance to...

"The first thing to understand is that all customers are looking for more than a product..." In this episode, we talk to Jennifer Susinski about her understanding of customer advocacy as a customer advocacy and experience manager for over seven years....