Members-only Customer marketing Do customer marketing budgets reflect the value of the role? as the year is closing up, and plans are being made for the new year, we wanted to share this sneak peek into customer marketing budgets. Learn about the trends of how they’ve been used in 2022 in order to set your team up for success in 2023....
Members-only Customer marketing Customer Marketing Salary Report 2022 Introducing the first of its kind, the Customer Marketing Salary Report 2022, sponsored by Influitive. Delve into the deep-cut analysis of the factors currently impacting wage levels, and stay in the know about how much your experience and position are worth....
Members-only Customer marketing Make effective use of personas by sharing with others in your organization Your persona work is only as good as their uptake. You can spend months on end thoroughly researching your market, and fine-tuning your persona document, but if product marketing’s the only department that ends up using those persona documents, all your hard work’s barely scratching the surface....
Members-only Customer collaboration 3 points to help you engage your customers with effective communication In this article, we’re talking about effective communication with your customers. This content was transcribed from a panel from a 2021 Customer Marketing Summit. Look into our upcoming events; members have discount opportunities too....
Members-only Customer marketing Let's hear it: Magnify your voice of the customer program “What does the ‘voice of the customer’ mean in business?” you might ask. Voice of the customer programs are methods created by companies to best understand the experience and needs of their customer base through customer feedback....
Members-only Customer marketing Customer Marketing Certified: Improve and perfect your marketing practices Customer Marketing Certified: Core's the industry standard, the driving force for your success, and the only companion you need for personal and professional growth....
Members-only Customer marketing 6 vital customer marketing skills for new and upcoming hires Knowing the skills that can help elevate you in a specific position is invaluable information. So, we went directly to the source and asked our customer marketer participants, “What are the most important skill(s) that have helped you succeed in your role?”....
Members-only Articles Authentic storytelling: Attract your audience with Storytelling Masters Want a happy ending for you and your customers? Look no further with our Storytelling Certified course, and become the perfect marketing author....
Members-only Customer marketing Customer Marketing Meetup | Virtual | December 7, 2022 Join us in-person on Wednesday, December 7th for our first Customer Marketing Alliance Virtual MeetUp. This monthly meetup will cover a different topic each time...your topic this time is: 💫Customer Advisory Boards 💫...
Members-only Customer advocacy Community Rewards: 3 big obstacles and what to do about them Community rewards are an important piece of any customer advocacy community, but they don’t always get the attention they deserve. Why?...
Members-only Customer marketing Appreciating your audience: Why understanding consumer psychology is important Consumer psychology is understanding why we buy and consume. This includes choices we make, how we make them, what influences us, whether we purchase something or not, how social dynamics play a role, and much more....
Members-only Customer retention Get ahead of churn and boost revenue: Aligning on product adoption Product adoption can be used to create organizational alignment and focus. It's effective at getting ahead of churn and boosting revenue....
Members-only Customer research Take your personas to the next level. Get persona certified. Personas have the power to make or break your customer marketing efforts. It affects everything from how you reach out, types of feedback gathering, and which products to focus on for cross-selling and upselling....
Members-only Customer marketing Customer Marketing MeetUp | Minneapolis | December 6, 2022 Join us in-person on Tuesday, December 6th for our Customer Marketing Alliance MeetUp, where you get the chance to connect, engage, and network with fellow Customer Marketing professionals. 💫...
Members-only Customer marketing 14 ways you need to know to engage customers with social media Engaging your audience on social media boosts brand awareness, increases loyalty, and encourages word-of-mouth marketing. It fuels business by building a community of informed fans of your brand....
