Our second webinar is all about how to scale customer advocacy into a revenue-generating machine: a blueprint for building a customer marketing strategy. Whether you're just starting in your role or a seasoned veteran, you don't want to miss out on these insights from...
Steve George, Product Marketing Customer Advocacy at GitLab
Creating a successful customer marketing strategy involves more than just generating case studies and collecting reviews on peer review sites like G2, Gartner, and TrustPilot. Customer marketing is a revenue-generating discipline that requires a thoughtful approach, the right technology, and a skilled team.
In this session, we'll discuss the key skills needed to build a customer marketing team that can take your advocacy efforts to the next level. Whether you're just starting out or you're looking to scale your existing team, we'll cover everything from the basics of Phase 1 to the advanced skills needed for Phase 2 or 3.
We'll also explore the essential pillars for building a successful customer marketing strategy. Attendees will learn how to identify the right metrics to track and measure success, how to leverage customer data and insights to drive revenue growth, and how to develop a comprehensive plan that integrates customer advocacy with other marketing strategies.
Finally, we'll discuss the importance of selecting the right technology to support your customer marketing efforts. You'll learn how to evaluate whether a particular technology is a good fit for your team and strategy, and we'll share some best practices for implementing and optimizing your technology stack.
Register below 👇
🗓 May 31
⏰ 11:00 CST | 16:00 GMT
💻 Live - Register below
Meet your host:
Steve George, Product Marketing Customer Advocacy at GitLab
Steve has over 20 years of experience in leading strategic marketing roles at Beta Start-ups, mid-market and enterprise/post-IPO organizations. He has worked in HRtech, Fintech, Martech, and DevSecOps, drawing from the similarities and differences of these industries to create unique experiences for every customer and community he has served.
Currently serving as the Sr. Customer Advocacy Manager at GitLab, Steve is responsible for creating unique programs scaled with technology to over 100,000 customers across APAC, EMEA, and North America. His customer programs range from targeted CXO campaigns, Customer Advisory Boards, Loyalty Programs to large scale customer events featuring renowned personalities such as Sir Richard Branson - Virgin Group, President Barack Obama - 44th President of USA, Sir Martin Sorrell - Godfather of Digital Advertising, Simon Sinek - Futurist and David Shing - AOL.
Steve's expertise lies in Customer Lead Growth, which he believes is vital to enable continued progress and expansion in any economic model. He leverages his extensive experience to create exceptional customer experiences, and his unique approach has earned him a reputation as a customer-focused leader. Steve is passionate about creating programs that empower customers and communities, and he continues to be a thought leader in the industry.
