Members-only Brand storytelling How to build a customer-focused brand When businesses say they care about their customers, it can conjure up a plethora of clichés. “The customer is always right.” “Underpromise and overdeliver.” “Treat every customer like they're your only customer.” More often than not, business executives talk the talk but very rarely walk the walk....
Members-only Article Empowering Advocates: How to identify and mobilize your brand ambassadors To harness the power of brand ambassadors, they need to be identified first! Finding those customers who genuinely love your product or service can come from various sources. But it’s just as important that your advocates are equipped with the support and knowledge they need to be successful....
Members-only Article How to manage a successful end-to-end customer review program Today, I want to share insights from my experience running Aircall's customer review program and offer some tips to help you implement a successful one at your company...
Members-only Customer marketing How customer referrals can drive organizational growth Imagine a world where your customers become your most powerful salesforce, effortlessly driving exponential growth through the sheer power of their enthusiasm. This isn't some marketing fantasy – it's the reality of harnessing customer referrals, the ultimate growth engine for smart businesses....
Members-only Article Steph Mills | Case studies: How to connect to your customers using their own voice | Learning with Leadership In our third episode of Learning with Leadership: A Customer Marketing Podcast, we talk to Steph Mills, Director of Customer Advocacy at Matillion, about how to connect to your customers using their own voice, with case studies....
Members-only Exclusive content Unleash the power of customer stories: Tips to maximize real advocate voices How a product or service positively impacted someone's life or business always tugs at the heartstrings more than any stats or corporate speak. Customer stories bring that emotional connection and credibility that keeps us engaged....
Members-only Exclusive content Fine-tuning your B2B customer advisory boards for maximum success Have you ever rushed to pull together a customer event, only to have it flop? Been there, done that! Here're my top tips for planning, executing, and following up on CABs....
Members-only Voice of customer The art of prioritizing voice of customer What percentage of your customers could you reach out to individually right now just to check in and say hello? If your answer is less than 20%, you have some work to do!...
Members-only Exclusive content 5 essential tips for demonstrating respect and driving engagement By following these tips, you can create a community experience that resonates with your members on a deeper level, fostering loyalty, and advocacy, and ultimately driving the success of your organization....
Members-only Brand storytelling The best of Customer Marketing Catch-up: Our top 5 must-listen episodes! Put on your headphones, because we've curated a top-five list of must-listen episodes from Customer Marketing Catch-up, the podcast that brings you conversations with some of the biggest names in the customer marketing field!...
Members-only Customer advocacy How customer marketing can be used to impact the revenue and sales cycle Ready to become your company's favorite superhero? From acquisition and retention to upselling and advocacy, this article delves into the transformative ways customer marketing can influence the entire revenue journey....
Members-only Customer advocacy 8 steps of a successful ambassador program As you plan to create a brand ambassador program, I’ve mapped out an 8-step approach that you can follow to create a highly engaging program for your customers. Let’s dive into it:...
Members-only Voice of customer Let's hear it: Magnify your voice of the customer program “What does the ‘voice of the customer’ mean in business?” you might ask. Voice of the customer programs are methods created by companies to best understand the experience and needs of their customer base through feedback....
Members-only Customer marketing 5 ways SaaS companies can leverage their happy customers It's true that companies have a lot to learn from their happy customers. Listening carefully to unhappy customers can help you massively improve as a company. And that’s what all customer-obsessed companies are so good at. But equally important are your happy customers....
Members-only Exclusive content How to build a successful ambassador program of customer evangelists through CABs Today, we're going to be discussing how to build a successful ambassador program of customer evangelists, setting up customer advisory boards, case studies, and a whole lot of great things....