Voice of customer

Ready to become your company's favorite superhero? From acquisition and retention to upselling and advocacy, this article delves into the transformative ways customer marketing can influence the entire revenue journey....

I'm Cate Vanasse, and I want to show how you can optimize your customer listening strategy, unlocking the power of the voice of your customers!...

As you plan to create a brand ambassador program, I’ve mapped out an 8-step approach that you can follow to create a highly engaging program for your customers. Let’s dive into it:...

“What does the ‘voice of the customer’ mean in business?” you might ask. Voice of the customer programs are methods created by companies to best understand the experience and needs of their customer base through feedback....

In our third episode of Learning with Leadership: A Customer Marketing Podcast, we talk to Steph Mills, Director of Customer Advocacy at Matillion, about how to connect to your customers using their own voice, with case studies....

It's true that companies have a lot to learn from their happy customers. Listening carefully to unhappy customers can help you massively improve as a company. And that’s what all customer-obsessed companies are so good at. But equally important are your happy customers....

Today, we're going to be discussing how to build a successful ambassador program of customer evangelists, setting up customer advisory boards, case studies, and a whole lot of great things....

In this article, we’re talking about effective communication with your customers. This content was transcribed from a panel from a 2021 Customer Marketing Summit. Look into our upcoming events; members have discount opportunities too....

Want a happy ending for you and your customers? Look no further with our Storytelling Certified course, and become the perfect marketing author....

Engaging your audience on social media boosts brand awareness, increases loyalty, and encourages word-of-mouth marketing. It fuels business by building a community of informed fans of your brand....

Customer Advisory Board does more than just provide information, offering a direct link to your customers, provide direction and create champions for your brand....

Unsure how to get business buy-in from key stakeholders? It’s all here. Dunno how to source ideal CABs members? It’s all here. Struggling to prepare an awesome agenda? Yep, you got it - it’s all here. Plus so much more!...

No matter what industry your business is in, it’s your customers that fuel growth. As such, companies should be prioritizing their customers and their experiences above all else. This is where customer obsession comes in....

“We’re really looking for the voice of the customer when it comes to feedback when it comes to their experience and their sentiment around your organization and how that impacts their willingness to collaborate with you on things that extend beyond just buying your products or services…”...

This is an in-depth guide on the many different areas of VoC and how it can be used to improve your business. There are many more areas to learn about and how to implement VoC in your business....