Customer journey

AI is collapsing the customer journey into a single moment. Learn what that means for CX and product teams for the age of intelligence....

How GPT shopping agents are transforming every stage of the customer journey — from awareness to loyalty — and what it means for brands....

Discover how Grammarly turns lifecycle marketing into an advocacy engine to drive sustainable growth and adoption through value-led strategies....

Your segments are clean, your copy is thoughtful, and all of your campaigns go out on time. By most measures, your lifecycle program is running well. And yet your engagement data tells a more complicated story. Re-engagement sends that used to convert have gone quiet....

I've seen plenty of well-intentioned referral programs fall flat, and it's rarely because of just one factor. Usually, it's a combination of issues that slowly erode its momentum until it grinds to a halt. Let's talk about the most common problems you'll likely face....

A structured planning tool to help you map how a customer moves through each stage of their relationship with your business....

How AlphaSense uses journey mapping and lifecycle marketing to turn customer experience into a scalable engine for growth....

Data is the engine of growth: personalize, segment, and scale smarter with these five insights that drive customer success and retention....

The path a customer takes with your brand isn't just a straight line originating from the awareness stage, through to the point of purchase, and culminating in advocacy. If only it were so simple!...

I want to dive into the sudden rise in hybrid B2B purchasing and offer some strategic best practices for implementing this approach in your own organization....

Understanding customer goals is super important for marketers because it helps you figure out how to talk to people in a way that really hits home....

In this episode of Customer Marketing Catch-up, Annie Eissler, VP of Customer, Partner & Expert Insights Marketing at AlphaSense talks to us about the importance of customer experience and how customer journey mapping can help align teams to support retention and growth....

In this episode of Customer Marketing Catch-up, Virgnia Bryant, Director of Customer Marketing at Github talks to us about the next stage of evolution for customer marketing....

While customer marketing and community marketing are each rock-solid strategies in their own right, they can complement each other - like macaroni and cheese - both versatile and important in their own right, but even more brilliant together....

Customer marketing is a science. Along with needing to do research, conduct experiments, and prove findings, customer marketing also has its fair share of specific concepts and lingo you'll have to learn....