Customer journey

In this episode of Customer Marketing Catch-up, we talk to Meaghan Sullivan, Marketing Customer Programs Lead at Google, about how to excel in the digital workplace as a customer marketer....

Ever bought a product, only to be left in the wilderness after you’ve parted with your cash? Irritating, isn’t it? After converting a prospect into a bonafide customer, the buck doesn’t stop there. As Karen Carpenter said: ‘We’ve only just begun.’...

In this episode of Customer Marketing Catch-up, we talk to Cetiera Carmona, Senior Manager, Customer Growth at BigCommerce, about the five types of customer data to leverage during the growth stage of the customer journey....

We’re very excited to share our top tips for building a powerful upsell engine that drives value for your customers and revenue for your business. If you're just getting started with building upsell programs and campaigns, our tips are laid out in our suggested order of operation....

Reducing customer cognitive load (how much they're thinking before making a purchase) to improve their experience - article explains what it is, why it's important, and how to reduce it....

Customer marketing is a position that often supports and aids other areas of the business where they're not commonly involved. It's a role most commonly refered to as a post-purchase position, and yet customer marketers need to have a basic understanding of the whole customer journey....

During a recession, it’s inevitable that budgets are cut, teams reduced, and plans scaled back. And it’s often marketing that gets the first cuts. But here, we have the tools you need to take a proactive approach to shoring up your marketing budgets, making them anti-fragile and recession-proof....

"The first thing to understand is that all customers are looking for more than a product..." In this episode, we talk to Jennifer Susinski about her understanding of customer advocacy as a customer advocacy and experience manager for over seven years....

Blow away marketing leadership with your storytelling skills from our transformative certification on narrative design....

Your customers are your absolute lifeblood as a startup. Developing a customer marketing strategy as early as possible will only pay off in the long run....

I’ll run through the pillars of B2B customer marketing and share some tips on how to get started. Then we’ll look at how to use data to streamline engagement across the customer journey and how to engage with your customer advocate base at scale....

Cross-selling and upselling are becoming a more common KPI for customer marketing teams as customer marketers get more involved in how companies nurture an increase in growth and revenue. But where do you start?...

Customer marketing is focused on the areas of marketing and management that pertain to a company's existing customer base. The activities within customer marketing are specifically focused on increasing customer retention, customer advocacy, and overall company growth....

Customer experience, namely the way brands interact with their customers, is a broad topic that affects a lot of other processes within a company. Building a relationship with customers is vital for encouraging customer loyalty and advocacy....

When it comes to the world of business churn’s one of those spine-shuddering words. No one wants it but most of us get it - even if only 1% (if you’re very lucky!). Every hundredth counts though and for some, that 1% can amount to millions....