Members-only Podcast Annie Eissler | Customer journey mapping and the importance of customer experience | Customer Marketing Catch-up In this episode of Customer Marketing Catch-up, Annie Eissler, VP of Customer, Partner & Expert Insights Marketing at AlphaSense talks to us about the importance of customer experience and how customer journey mapping can help align teams to support retention and growth....
Members-only Customer advocacy Virginia Bryant | The next stage of evolution for customer marketing | Customer Marketing Catch-up In this episode of Customer Marketing Catch-up, Virgnia Bryant, Director of Customer Marketing at Github talks to us about the next stage of evolution for customer marketing....
Members-only Customer collaboration Tips for community marketing and customer marketing collaboration While customer marketing and community marketing are each rock-solid strategies in their own right, they can complement each other - like macaroni and cheese - both versatile and important in their own right, but even more brilliant together....
Members-only Affiliates and referrals The elements of customer marketing: Key strategies and tactics glossary Customer marketing is a science. Along with needing to do research, conduct experiments, and prove findings, customer marketing also has its fair share of specific concepts and lingo you'll have to learn....
Members-only Customer marketing Meaghan Sullivan | How to excel in the digital workplace as a customer marketer | Customer Marketing Catch-up In this episode of Customer Marketing Catch-up, we talk to Meaghan Sullivan, Marketing Customer Programs Lead at Google, about how to excel in the digital workplace as a customer marketer....
Members-only Article The core fundamentals of customer onboarding Ever bought a product, only to be left in the wilderness after you’ve parted with your cash? Irritating, isn’t it? After converting a prospect into a bonafide customer, the buck doesn’t stop there. As Karen Carpenter said: ‘We’ve only just begun.’...
Members-only Article Cetiera Carmona | Five types of customer data to leverage during the growth stage of the customer journey | Customer Marketing Catch-up In this episode of Customer Marketing Catch-up, we talk to Cetiera Carmona, Senior Manager, Customer Growth at BigCommerce, about the five types of customer data to leverage during the growth stage of the customer journey....
Members-only Customer marketing Top ten best practices for driving customer demand We’re very excited to share our top tips for building a powerful upsell engine that drives value for your customers and revenue for your business. If you're just getting started with building upsell programs and campaigns, our tips are laid out in our suggested order of operation....
Members-only Customer journey The importance of reducing customer cognitive load Reducing customer cognitive load (how much they're thinking before making a purchase) to improve their experience - article explains what it is, why it's important, and how to reduce it....
Members-only Customer journey Customer Acquisition: All You Need To Know Customer marketing is a position that often supports and aids other areas of the business where they're not commonly involved. It's a role most commonly refered to as a post-purchase position, and yet customer marketers need to have a basic understanding of the whole customer journey....
Members-only Customer and market research 5 strategies for an anti-fragile approach to marketing: What your CMO should know During a recession, it’s inevitable that budgets are cut, teams reduced, and plans scaled back. And it’s often marketing that gets the first cuts. But here, we have the tools you need to take a proactive approach to shoring up your marketing budgets, making them anti-fragile and recession-proof....
Members-only Customer advocacy Jennifer Susinski | Unique customer advocacy tips to perfect your customer experience | Customer Marketing Catch-up "The first thing to understand is that all customers are looking for more than a product..." In this episode, we talk to Jennifer Susinski about her understanding of customer advocacy as a customer advocacy and experience manager for over seven years....
Members-only Customer journey Tell a story they can't ignore: A CMA masterclass in narrative design Blow away marketing leadership with your storytelling skills from our transformative certification on narrative design....
Members-only Customer marketing How to establish a strong customer marketing strategy as a startup Your customers are your absolute lifeblood as a startup. Developing a customer marketing strategy as early as possible will only pay off in the long run....
Members-only Membership content Streamline customer marketing with journey and product insights to impact advocacy and upsell I’ll run through the pillars of B2B customer marketing and share some tips on how to get started. Then we’ll look at how to use data to streamline engagement across the customer journey and how to engage with your customer advocate base at scale....