Brand storytelling

In this article, you’ll discover the three critical components of brand alignment to finally get the recognition you deserve....

Case studies are the most effective tool for building trust. In this article, discover how storytelling and data can amplify your case studies....

As a career marketer who’s spent time both agency-side and in-house, storytelling has always been at the core of how Andy, CMO at Ceipal, approaches brand building....

Revolutionizing storytelling through video is about more than just crafting compelling content—it’s about connection, authenticity, and relevance. In this article, discover practical tips on using video as a powerful storytelling tool....

Brand storytelling is the use of a brand's values, purpose, and identity to create compelling narratives that captivate the target audience. It involves crafting stories that connect emotionally, fostering brand loyalty and deeper connections....

In today's society, emotional advertising has become increasingly popular and expected. People want to feel emotionally engaged with our brand messaging and content. To evoke those feelings, I advise balancing pathos with logos – the rational, logical side of your argument....

When businesses say they care about their customers, it can conjure up a plethora of clichés. “The customer is always right.” “Underpromise and overdeliver.” “Treat every customer like they're your only customer.” More often than not, business executives talk the talk but very rarely walk the walk....

How a product or service positively impacted someone's life or business always tugs at the heartstrings more than any stats or corporate speak. Customer stories bring that emotional connection and credibility that keeps us engaged....

Customer marketing is a science. Along with needing to do research, conduct experiments, and prove findings, customer marketing also has its fair share of specific concepts and lingo you'll have to learn....

Put on your headphones, because we've curated a top-five list of must-listen episodes from Customer Marketing Catch-up, the podcast that brings you conversations with some of the biggest names in the customer marketing field!...

In this article, I want to share my insights on how to use data, brand storytelling, and narrative design to create content that resonates with customers, builds brand loyalty, and ultimately drives business growth. So let’s dive in!...

The Ideal Customer Avatar (ICA) is a character profile created by marketers to uncover the benefits they’ll use to sell a product or service. Marketing is character driven. Why? Because life is character driven. Which means top-quality copywriters don’t sell products – or even solutions....

If I had to pick just one program to start with, it would have to be developing a brand ambassador program. These ambassadors are an exclusive group of your most engaged customer practitioners who openly share their expertise, best practices, and strategies to help other customers be successful....

Stories are at the very heart of marketing. We're taking a look at what should be two of the main goals of your storytelling: defamiliarizing your audience (ostranenie), and maintaining a consistent story they can engage with (willing suspension of disbelief)....

Storytelling is a massive subject and can turn into a lifelong journey of studying stories, especially in marketing. Stories are in everything. Not just advertising and brand storytelling especially is a science that anyone can utilize; anyone can do it....