What is customer marketing?

With businesses beginning to realize the importance of customer retention over customer acquisition, and how it can improve revenue from 25-95%, it isn’t a stretch to say that customer marketing will play an increasingly important role in how businesses run in the near future....

In general, customer marketing has its fingers in a lot of different pies, so to speak, and, as such, often gets assigned to a variety of departments (some fitting better, than others)....

We all know that solid data is your best friend when it comes to sound decision-making, but did you know that only 12% of organizations base almost all of their decisions on real-time data? Nearly three-quarters lack a centralized source of data that’s available to the whole company....

To create an engaging community experience, we have to look beyond the way that we've done things in the past and bring these special moments of togetherness. The majority of our connections with our customers will be online, so how do we bring these magical moments into an online community?...

Goal setting’s an important thing to do with your internal network for many reasons. When done correctly, goal setting can help streamline, optimize, and enthuse your working environment and processes....

The common ground between customer success and customer marketing is pretty vast. Both organizations are hyper-focused on existing customers and everything that working with them entails....

We all know that when it comes to promoting our business, the best testimony is a customer testimony. But how can we build effective co-marketing partnerships with our customers so that they’ll want to shout from the rooftops about how amazing we are?...

A huge part of customer marketing is building lasting relationships with your customers and showing your appreciation for all that they do, but how can we do this in a meaningful way?...

In an increasingly crowded marketplace, a good customer advocacy program can put you head and shoulders above your competitors by ensuring that your customers’ needs always come first. But how can we build a customer advocacy program, and how can we show its value?...

The reemergence of customer reference programs is being driven by two camps of marketing. There are the folks who are trying to earn attention with influencer relations, content marketing, and events. Then there are the folks who are trying to buy attention through performance marketing and ads....

So, let’s dive in - what exactly is customer marketing? The truth of the matter is, is that it really looks quite different depending on an organization, and its internal structure and goals....

Hi, I'm Bree Bunzel, and I lead Customer Marketing for Dropbox. I’m delighted to share with you my experience in building customer marketing as a function and proving ROI....

Personas underpin a variety of customer marketing activities, ranging from onboarding to content and engagement, and how a customer may approach their interactions with a brand as a whole....

Engaging with your customers is a basic building block when marketing your business. Where other processes become involved only once a sale has been made, customer lifecycle marketing plans interactions throughout the whole customer journey....

Though traditional resources often represent the marketing structure as consistent across most boards, there’s now a variety of structures that companies use. Which structure you choose is up to you, and’ll depend on your company culture and customer base....