Consumer Psychology isn't created in isolation. It pulls in multiple skills from multiple departments, which is why this course is created with product marketers, product managers, customer success, and more..

Built in partnership with our sister community, Product Marketing Alliance, it covers everything you and your cross-collaborative colleagues need to excel in every area of this essential business skill.

Course overview

Wouldn’t it be awesome if we could line our customers up, throw on a pair of magic goggles and read all of their minds? Imagine the insights you could collect to influence your entire product marketing strategy.

We might not have magic but we do have a consumer psychology aficionado on hand to lead you through this Masters Certification.

Consumer psychology, or customer psychology, is the field of understanding why we buy and consume. It includes the choices we make, how we make them, what influences us, whether we purchase something or not, how social dynamics play a role, and much more.

The Consumer Psychology Certified: Masters course delves into the fascinating and intrinsic relationship between consumer psychology and product marketing approaches. It’ll take you through important topics like what is consumer psychology, what is the importance of consumer behavior, what affects consumer behavior, and how consumer psychology is used by marketers.

By the end of this course you'll:

🧠 Better understand how to group pain and gain.

🧠 Understand how personal factors and individual differences affect people's buying choices.

🧠 Be able to identify what your customer’s default action is.

🧠 Understand how environmental variables such as friends, family, media, culture, and competitors influence buying decisions.

🧠 Understand what motivates people to choose one product over another.

🧠 Know how to identify what’s going to get your customers fired up and talking.

"The Consumer Psychology course led by Alex Chahin is just a great addition to an impressive list of Masterclasses. The course covers all-things consumer behavior and shares fresh ideas for connecting deeper with customers. " - Iman Bayatra - Head of Product Marketing Strategy at Coachendo

Meet your instructor...

Alex Chahin is the Senior Director of Product Marketing at hims & hers. He previously worked at leading ride-sharing app, Lyft, climbing the ranks from Product Marketing Manager to Senior Product Marketing Manager to Head of Core Rider Product Marketing. He also has names like American Express and Fisher-Price under his professional belt.

Quite the resume, huh? We’ll be leaving all course attendees in very capable hands.

What's included when I enroll?

👨🏼‍💻 4+ hours of course content.

🔥 Evidence-backed concepts, real-world case studies, and actionable ideas that you can apply in your daily work.

✅ 168 exam questions to consolidate the course curriculum.

👌 Lifetime access to all the course’s content - including future updates.

🧠 Facility to ask text-based questions throughout, all of which are answered by a PMM leader.

🔖 Official certification if you pass all the exams.

⏳ 100% self-paced - learn at a time and pace that works for you.