Members-only Templates Converting freemium users to paid users A ready-to-use set of email and messaging examples designed to help product-led growth companies convert active freemium users into paying customers....
Members-only Articles Maria Braune | Perfect personalization: Why human connection is vital for your marketing | Customer Marketing Catch-up In this episode of Customer Marketing Catch-up, we talk to Maria Braune, Director of Client Advocacy at DailyPay, about perfect personalization and why human connection is vital for your marketing....
Members-only Articles Customer marketing, all grown up: Integrating all customer advocate motions into a comprehensive vision Too often the leaders of the departments don't give much thought to how their puzzle piece fits into the greater customer advocate puzzle. If the value of an integrated model is crystal clear to you, then your mission is to share this vision with your leadership....
Members-only Brand storytelling Ideal Customer Avatar: Understanding your brand story hero The Ideal Customer Avatar (ICA) is a character profile created by marketers to uncover the benefits they’ll use to sell a product or service. Marketing is character driven. Why? Because life is character driven. Which means top-quality copywriters don’t sell products – or even solutions....
Members-only Brand storytelling How to build a successful brand ambassador program If I had to pick just one program to start with, it would have to be developing a brand ambassador program. These ambassadors are an exclusive group of your most engaged customer practitioners who openly share their expertise, best practices, and strategies to help other customers be successful....
Members-only Articles Cetiera Carmona | Five types of customer data to leverage during the growth stage of the customer journey | Customer Marketing Catch-up In this episode of Customer Marketing Catch-up, we talk to Cetiera Carmona, Senior Manager, Customer Growth at BigCommerce, about the five types of customer data to leverage during the growth stage of the customer journey....
Members-only Alliance paid members Slack community | Welcome Session Join our Alliance Slack community welcome session for all paid members. It's your chance to learn more about the purpose of this space....
Members-only Customer marketing Top ten best practices for driving customer demand We’re very excited to share our top tips for building a powerful upsell engine that drives value for your customers and revenue for your business. If you're just getting started with building upsell programs and campaigns, our tips are laid out in our suggested order of operation....
Members-only Customer marketing Company factors impacting Customer Marketing wages Here at Customer Marketing Alliance, we've been doing a deep dive into customer marketing salaries and the factors impacting them. We wanted to explore how much of an impact other company factors had on the salary of customer marketing....
Members-only Market research Building business strategies around market trends What market trends analysis is, why it's important, how to identify market trends, how to build a business strategy around these trends....
Members-only Customer advocacy Achieve success by creating a foolproof customer advocacy strategic framework with this micro course Don’t have a lot of free time? This Advanced Micro course is perfect for the busy customer marketer looking to establish a foolproof customer advocacy program. In this 100% self-paced course, you’ll build a successful strategic framework for your advocacy program....
Members-only Articles The magic of marketing: What's the goal of brand storytelling? Stories are at the very heart of marketing. We're taking a look at what should be two of the main goals of your storytelling: defamiliarizing your audience (ostranenie), and maintaining a consistent story they can engage with (willing suspension of disbelief)....
Members-only Customer marketing Top 6 customer marketing events to attend in 2023 Get your diaries ready - here are the top customer marketing events to attend in 2023. 🎉...
Members-only Customer Marketing Summit | April 13, 2023 "Customer Marketing Alliance has really helped me solve one of my big problems as a customer marketer which is talking to other people that really understand what it is that i’m trying to accomplish."...
Members-only Customer advocacy 7 proven tactics to hit home runs with your customer marketing and advocacy programs The CEO and Co-founder of Crowdvocate talks about the seven tactics that will help you hit home runs with your programs....
