In product-led growth, giving your customers value is the number one driver of growth. So how do you prioritize customer satisfaction?...

Engaging with customers is not just about transactional exchanges; it's about curating a journey, an experience. With this article, I hope to shine a light on how to approach reference activities strategically and tailor experiences that keep customers coming back!...

In this episode of Customer Marketing Catch-up, Virgnia Bryant, Director of Customer Marketing at Github talks to us about the next stage of evolution for customer marketing....

It’s important for any worker to understand what burnout is and recognize the signs, no job is worth sacrificing your mental health for....

As customer marketers, we need to remember to take a step back and look at the bigger picture. Today, I’d like to discuss how to position for greater success and the steps needed to establish a center of excellence (COE)🎖️....

While customer marketing and community marketing are each rock-solid strategies in their own right, they can complement each other - like macaroni and cheese - both versatile and important in their own right, but even more brilliant together....

Customer marketing is a science. Along with needing to do research, conduct experiments, and prove findings, customer marketing also has its fair share of specific concepts and lingo you'll have to learn....

“Can I describe the benefits of attending? You need to be here to see it for yourself.” Attendees from our most recent Las Vegas Summit discuss what the experience has been like....

The next Customer Marketing Alliance webinar, the Customer Marketing Connection is here! This time with Cassie Sneed, Senior Manager of Customer Marketing at Reputation, on expansion and usage campaigns for customers to encourage product adoption....

Taking on a revenue goal will almost always guarantee a seat at the table and more importantly have a direct tie to understanding the success behind marketing programs. So how do meaningfully impact revenue and where do you start?...

It's important to talk about diversity, equity, and inclusion (DEI) from a marketing perspective and make sure that we’re building the kinds of organizations that represent us as people and our businesses well....

This metric offers an absolute goldmine for customer intelligence. When analyzing your accounts (your customers) the customer health score offers you the ability to predict the longevity of this business relationship....

We talk to Robert Maddox, Customer Advocacy & Community Manager at Delinea, on how to connect two sides of the product lifecycle with your customer and product team through events....

What percentage of your customers could you reach out to individually right now just to check in and say hello? If your answer is less than 20%, you have some work to do!...

By following these tips, you can create a community experience that resonates with your members on a deeper level, fostering loyalty, and advocacy, and ultimately driving the success of your organization....