Members-only Customer advocacy 8 steps of a successful ambassador program As you plan to create a brand ambassador program, I’ve mapped out an 8-step approach that you can follow to create a highly engaging program for your customers. Let’s dive into it:...
Members-only Voice of customer Let's hear it: Magnify your voice of the customer program “What does the ‘voice of the customer’ mean in business?” you might ask. Voice of the customer programs are methods created by companies to best understand the experience and needs of their customer base through feedback....
Members-only Brand storytelling How to build a successful brand ambassador program If I had to pick just one program to start with, it would have to be developing a brand ambassador program. These ambassadors are an exclusive group of your most engaged customer practitioners who openly share their expertise, best practices, and strategies to help other customers be successful....
Members-only Customer marketing Top ten best practices for driving customer demand We’re very excited to share our top tips for building a powerful upsell engine that drives value for your customers and revenue for your business. If you're just getting started with building upsell programs and campaigns, our tips are laid out in our suggested order of operation....
Members-only Customer advocacy Achieve success by creating a foolproof customer advocacy strategic framework with this micro course Don’t have a lot of free time? This Advanced Micro course is perfect for the busy customer marketer looking to establish a foolproof customer advocacy program. In this 100% self-paced course, you’ll build a successful strategic framework for your advocacy program....
Members-only Customer advocacy 7 proven tactics to hit home runs with your customer marketing and advocacy programs The CEO and Co-founder of Crowdvocate talks about the seven tactics that will help you hit home runs with your programs....
Members-only Article Developing impactful advocacy programs We catch up with Dave Hansen, Sinead O'Grada, Tim Newborn, and Josh Zerkel to talk about the best ways to develop an advocacy program that'll actually make an impact....
Members-only Article Cassie Sneed | The foolproof process to getting the right case studies for your brand | Customer Marketing Catch-up In this episode of customer marketing catch-up, we talk to Cassie Sneed, Senior Manager of Customer Marketing at Reputation, about her process for getting the right cast studies for your brand....
Members-only Customer advocacy What I learned from some of the best customer marketing and advocacy teams in the world Today I’m going to share the insights and best practices I’ve learned from some of the best customer marketing and advocacy teams in the world....
Members-only Customer advocacy How to measure the success of your customer advocacy program Being able to successfully measure your programs is what’s going to help you unlock more headcount, resources, and budget and be seen as a trusted partner and resource across your organization...
Members-only Customer advocacy Stand out from the crowd by adding a human touch to customer marketing We're so closely connected with our customers. We can take our knowledge of the customers and concentrate our efforts on helping them....
Members-only Customer marketing What is customer relationship marketing (CRM)? Customer relationship marketing is a marketing strategy that companies use to center their business and product marketing efforts around customer relationships, customer needs, and customer loyalty. The approach focuses on using customer feedback and data to optimize product marketing....
Members-only Affiliates and referrals Collette Johnson | Why customer references are important, and how best to use them | Customer Marketing Catch-up "Customer references really are about bringing someone in and starting them on that journey toward customer advocacy." We talk to Collette Johnson about customer references, their importance, and how they can be used. We also discuss some common mistakes and pitfalls that most clients fall into....
Members-only Customer advocacy Community Rewards: 3 big obstacles and what to do about them Community rewards are an important piece of any customer advocacy community, but they don’t always get the attention they deserve. Why?...
Members-only Customer advocacy Setting up your CAB strategy and getting business buy-in Customer Advisory Boards are a part of both customer marketing and product marketing responsibilities. But getting buy-ins can be a challenge since companies still prioritize acquiring new customers rather than nurturing existing ones....