Articles

With so many event formats and types, how do you determine the right approach? Today we’ll explore seven relationship-building event types for marketers. You’ll learn the distinct purpose and best practices for each one - from intimate interviews to large user conferences....

Have you ever wondered who stands at the pinnacle of customer marketing excellence? The moment you've been eagerly waiting for has arrived! After a meticulous evaluation of all the nominations in their respective categories, we are thrilled to unveil the 2023 Customer Marketing Award Champions....

I’m excited to share my personal blueprint for creating customer celebrations that truly shine. You’ll discover how we gained executive buy-in, fostered cross-team collaboration, and created advocates for life....

Do your customers love using your software, yet fall short of realizing its full potential? Do you struggle to achieve contract renewals and expansions year after year? You're not alone....

Unlock the potential of remote environments for your marketing teams. Explore key strategies to overcome challenges and drive successful outcomes....

Tackling customer marketing initiatives solo feels like tackling ikea furniture alone. Exciting but cumbersome. I want to share my hard-won tips for not just surviving but thriving as a customer marketing solo. How do you stay afloat AND move the needle when resources are limited?...

Calling all, community builders! Ready for some inspiration? We're exploring the concept of community engagement from two engaging case studies that'll spark your creativity and leave you itching to level up your community game....

Explore the pros and cons of outsourcing SaaS development versus in-house solutions. Make an informed decision that suits your product best....

Unearth the importance of fostering creativity as a CMO. Boost performance, attract talent, and differentiate your brand with innovative ideas!...

We spoke to Bryony Pearce, Chief Marketing Officer at The Alliance, about how her role helps to support community-led growth in the organization, and how engaged communities can impact traditional marketing strategies....

"For me to be surrounded by customer marketers all day is like heaven." Attendees from lease year's New York Summit discuss what the experience was like....

I mastered the art of aligning competing priorities and securing executive sponsorship the hard way, through trial and error. But after refining my approach, I think I’ve truly cracked the code. Now I want to share what I've learned....

Explore the power of data visualization in driving actions. Transform complex data into compelling stories to elevate your RevOps game....

Discover strategic approaches for each stage of the business lifecycle. Stay competitive, innovate, and navigate towards sustained success...

Drive business success by empowering employees to maximize every customer interaction. Foster a culture of customer-centricity now....