How to get stakeholder buy-in for your customer advisory board

A structured way to build a full picture of a target account before you engage them so outreach is grounded in research instead of guesswork....

Do your customers love using your software, yet fall short of realizing its full potential? Do you struggle to achieve contract renewals and expansions year after year? You're not alone....

Let's break down what exactly customer marketing is and why it's so important....

This video breaks down the importance of customer marketing for any customer-focused organization....

A good customer advocacy strategy in account-based customer marketing leverages satisfied customers to become vocal promoters of your brand. This adds major credibility and trust to your marketing efforts....

Storytelling in customer marketing is vital because it humanizes your brand. It creates an emotional connection with your audience and makes your message more memorable....

Catch up with all the action from Customer Marketing Summit San Francisco. Elevate your career and enhance your strategy with learnings from BMS, AlphaSense, Adobe, Atlassian, Asana, and more....

Unlock the potential of remote environments for your marketing teams. Explore key strategies to overcome challenges and drive successful outcomes....

Bryony Pierce talks about the three core pillars of customer marketing....

Tackling customer marketing initiatives solo feels like tackling ikea furniture alone. Exciting but cumbersome. I want to share my hard-won tips for not just surviving but thriving as a customer marketing solo. How do you stay afloat AND move the needle when resources are limited?...

Calling all, community builders! Ready for some inspiration? We're exploring the concept of community engagement from two engaging case studies that'll spark your creativity and leave you itching to level up your community game....

Explore the pros and cons of outsourcing SaaS development versus in-house solutions. Make an informed decision that suits your product best....

Unearth the importance of fostering creativity as a CMO. Boost performance, attract talent, and differentiate your brand with innovative ideas!...

We spoke to Bryony Pearce, Chief Marketing Officer at The Alliance, about how her role helps to support community-led growth in the organization, and how engaged communities can impact traditional marketing strategies....

"For me to be surrounded by customer marketers all day is like heaven." Attendees from lease year's New York Summit discuss what the experience was like....