Members-only Customer retention How to reactivate churned users When it comes to the world of business churn’s one of those spine-shuddering words. No one wants it but most of us get it - even if only 1% (if you’re very lucky!). Every hundredth counts though and for some, that 1% can amount to millions....
Members-only Articles Top 5 commercials that have memorable brand storytelling Brand storytelling is important to connect with your customers. Advertising campaigns are most successful when they’re memorable (for the right reasons)....
Members-only Customer marketing Customer education is a SaaS marketing strategy Customer education is a marketing strategy. If you know who your audience is you can educate them, and help them do their jobs with your product....
Members-only Articles Build up your brand image using effective brand storytelling Storytelling in marketing is a great way to connect with audiences and make something memorable out of your brand that’ll stick in the minds of your customers. We’ve put together an introduction to brand storytelling to set you up on the right track....
Members-only Customer marketing Make a perfect customer marketing plan in 30, 60, and 90 days So, you’ve kickstarted customer marketing at your company, but now you need a plan to secure it within your business journey. This template will help you create and optimize your marketing strategy, developing a roadmap for the future....
Members-only Voice of customer Perfect your marketing processes by giving your customers a voice Everyone knows it’s important to pay attention to customer feedback, but how can we use that feedback to solve customer problems and show that our users’ opinions are at the heart of our practices? By being the voice of the customer....
Members-only Customer marketing How storytelling works to perfect customer marketing Constructing a narrative to communicate a message to an audience is one of the backbones of marketing. A gripping story can be used in all sorts of ways, by customer marketers, product marketers, sales, and everyone in between....
Members-only Customer segmentation Ultimate guide to customer segmentation. The what, why, and how. Customer segmentation is a tool used by businesses that sorts and categorizes your existing customers by certain characteristics. This tool has a multitude of benefits, which we’ll be going over in this comprehensive guide....
Members-only Articles 5 non-negotiable traits to find when hiring a community manager As more and more organizations realize the power of connecting their customers to each other, communities (more specifically customer advocacy programs) are emerging within the business-to-business (B2B) space....
Members-only Customer and market research What will customer marketing look like in the future? With businesses beginning to realize the importance of customer retention over customer acquisition, and how it can improve revenue from 25-95%, it isn’t a stretch to say that customer marketing will play an increasingly important role in how businesses run in the near future....
Members-only Customer marketing The marketing organizational structure: Where does customer marketing fit? In general, customer marketing has its fingers in a lot of different pies, so to speak, and, as such, often gets assigned to a variety of departments (some fitting better, than others)....
Members-only Market research Centralize customer intelligence for product and marketing We all know that solid data is your best friend when it comes to sound decision-making, but did you know that only 12% of organizations base almost all of their decisions on real-time data? Nearly three-quarters lack a centralized source of data that’s available to the whole company....
Members-only Articles Here’s why all customer marketers should be aiming to build a holistic customer advocacy community To create an engaging community experience, we have to look beyond the way that we've done things in the past and bring these special moments of togetherness. The majority of our connections with our customers will be online, so how do we bring these magical moments into an online community?...
Members-only Customer marketing How to make and structure your marketing goals: Why it's important for them to be flexible Goal setting’s an important thing to do with your internal network for many reasons. When done correctly, goal setting can help streamline, optimize, and enthuse your working environment and processes....
Members-only Customer marketing Why partnering with customer success creates customer marketing magic The common ground between customer success and customer marketing is pretty vast. Both organizations are hyper-focused on existing customers and everything that working with them entails....
