How to get stakeholder buy-in for your customer advisory board

This Customer Marketing event panel showcased industry experts from Lauren, Cisco, and League Aps as they shared their insights on creating successful customer journeys and building strong customer communities....

We’re over halfway through the year, and the 2024 version of our iconic State of Customer Marketing Report is on its way. We wanted to reflect on the stats discovered last year, and how this year shapes up....

A guide designed to help you create a tailored strategy for ensuring long-term customer satisfaction and success....

A comprehensive framework that helps businesses understand and select the best pricing strategy for their product or service....

Transforming your customer program through metrics is a journey. It's a journey that's going to take time, effort, consistency, deep collaboration with internal teams, and resources to help you get over the finish line....

A resilient job market means that, for the time being, talent retention will remain as one of the most pressing challenges facing companies. With this in mind, ensuring you have the best talent in place is one of the biggest marketing challenges today....

A community can significantly help your customers succeed. In this article, discover the activities you can implement, and best practices to make your program indispensable within your organization....

This Customer Marketing event panel involved industry experts sharing their experiences and insights on how to attract, engage, and advance talent through effective customer marketing strategies. Learn how organizations use B2B SaaS solutions to optimize their marketing efforts....

While it’s unrealistic to strive for 0% churn, understanding what your current churn rates are, and using them to inform your practices to improve customer retention can be the ultimate game-changer for your organization....

In this episode of Customer Marketing Catch-up, Nisha Prabhakar, Senior Manager, Customer Marketing, Salesforce, gives us a sneak peek into her top-secret tips for getting compelling customer stories....

How you curate, collaborate, and cultivate your community can be the difference between radical growth and stagnation, between impact and insignificance....

Building a marketing strategy without your customers in mind is like making a hamburger and not including a patty– it just doesn’t make sense.  So, where to start? Here are five lessons learned and best practices from one Customer Marketer to another....

Measuring customer marketing performance using quantifiable metrics is tricky due to the relationship-based nature of the role. That being said, there’re a variety of metrics to choose from and the ones you go for will depend on your organization and how you run your team....

We know that case studies and customer stories are powerful tools in our arsenal. But are we truly extracting maximum value from these resources? I'm Cristina Errico, a Cybersecurity Customer Evangelist at Cisco, and I'm sharing how to extract maximum value from customer stories....

In this episode of Customer Marketing Catch-up, Tobi Demuren, Global Head of Advocacy Marketing (Agencies) at LMS at LinkedIn talks to us about the value of winning the hearts and minds of your customers....