Voice of customer

When you tap into VoC data at scale, your content becomes more focused, timely, and impactful. Here's how....

How to build lasting customer relationships and turn them into powerful brand advocates, through connection, consistency, and strategy....

Have you ever rushed to pull together a customer event, only to have it flop? Been there, done that! Here're my top tips for planning, executing, and following up on CABs....

When businesses say they care about their customers, it can conjure up a plethora of clichés. “The customer is always right.” “Underpromise and overdeliver.” “Treat every customer like they're your only customer.” More often than not, business executives talk the talk but very rarely walk the walk....

To harness the power of brand ambassadors, they need to be identified first! Finding those customers who genuinely love your product or service can come from various sources. But it’s just as important that your advocates are equipped with the support and knowledge they need to be successful....

Today, I want to share insights from my experience running Aircall's customer review program and offer some tips to help you implement a successful one at your company...

Imagine a world where your customers become your most powerful salesforce, effortlessly driving exponential growth through the sheer power of their enthusiasm. This isn't some marketing fantasy – it's the reality of harnessing customer referrals, the ultimate growth engine for smart businesses....

In our third episode of Learning with Leadership: A Customer Marketing Podcast, we talk to Steph Mills, Director of Customer Advocacy at Matillion, about how to connect to your customers using their own voice, with case studies....

How a product or service positively impacted someone's life or business always tugs at the heartstrings more than any stats or corporate speak. Customer stories bring that emotional connection and credibility that keeps us engaged....

What percentage of your customers could you reach out to individually right now just to check in and say hello? If your answer is less than 20%, you have some work to do!...

By following these tips, you can create a community experience that resonates with your members on a deeper level, fostering loyalty, and advocacy, and ultimately driving the success of your organization....

Put on your headphones, because we've curated a top-five list of must-listen episodes from Customer Marketing Catch-up, the podcast that brings you conversations with some of the biggest names in the customer marketing field!...

Ready to become your company's favorite superhero? From acquisition and retention to upselling and advocacy, this article delves into the transformative ways customer marketing can influence the entire revenue journey....

As you plan to create a brand ambassador program, I’ve mapped out an 8-step approach that you can follow to create a highly engaging program for your customers. Let’s dive into it:...

“What does the ‘voice of the customer’ mean in business?” you might ask. Voice of the customer programs are methods created by companies to best understand the experience and needs of their customer base through feedback....