Customer marketing 101

With so many event formats and types, how do you determine the right approach? Today we’ll explore seven relationship-building event types for marketers. You’ll learn the distinct purpose and best practices for each one - from intimate interviews to large user conferences....

Tackling customer marketing initiatives solo feels like tackling ikea furniture alone. Exciting but cumbersome. I want to share my hard-won tips for not just surviving but thriving as a customer marketing solo. How do you stay afloat AND move the needle when resources are limited?...

In this episode of Customer Marketing Catch-up, Leslie Paterson, VP of Customer Advocacy & Engagement at BMC, talks to us about how you should approach executive conversations to set your customer marketing team up for success....

Gone are the days when customer marketing solely revolved around static case studies and testimonials. Today, it's all about creating immersive experiences, fostering meaningful relationships, and building vibrant communities....

In this episode of Customer Marketing Catch-up, we talk to Meaghan Sullivan, Marketing Customer Programs Lead at Google, about how to excel in the digital workplace as a customer marketer....

In our third episode of Learning with Leadership: A Customer Marketing Podcast, we talk to Steph Mills, Director of Customer Advocacy at Matillion, about how to connect to your customers using their own voice, with case studies....

Ever bought a product, only to be left in the wilderness after you’ve parted with your cash? Irritating, isn’t it? After converting a prospect into a bonafide customer, the buck doesn’t stop there. As Karen Carpenter said: ‘We’ve only just begun.’...

In our second episode of Learning with Leadership: A Customer Marketing Podcast, we talk to Katie Meeker, Director of Customer Marketing at ICIMS, about the vital leadership skills you need when structuring your marketing teams....

Too often the leaders of the departments don't give much thought to how their puzzle piece fits into the greater customer advocate puzzle. If the value of an integrated model is crystal clear to you, then your mission is to share this vision with your leadership....

Here at Customer Marketing Alliance, we've been doing a deep dive into customer marketing salaries and the factors impacting them. We wanted to explore how much of an impact other company factors had on the salary of customer marketing....

This report isn’t just a list of names. Download to get exclusive tips, tricks, and predictions on customer marketing processes, advocacy, case studies, and more in 2023....

Customer Marketing Certified: Core's the industry standard, the driving force for your success, and the only companion you need for personal and professional growth....