Customer marketing

Data is the engine of growth: personalize, segment, and scale smarter with these five insights that drive customer success and retention....

Human connection drives customer marketing in a digital world. Here are strategies to build advocacy, inclusion, and authentic community....

Getting internal teams aligned around the customer journey is no small task. In this article, discover core strategies to turn data into action....

Can you have customer advocacy without customer marketing? If you support your customers, they're going to want to help you....

Explore with Virginia Bryant how customer marketing evolves with advocacy, AI, and collaboration to build authentic customer relationships....

Discover how marketers can drive sustainable growth by aligning customer and partner marketing strategies....

Scaled customer success and customer marketing - I want to share with you what my role looks like compared to a traditional CS role and how I was able to make the transition....

Building a powerhouse customer marketing team is both an art and a science. In this article, discover strategies and insights essential for building and scaling a successful customer marketing team....

Companies recognize customer focus reduces churn. Like weight loss—simple concept, complex execution. Delivering great service, keeping customers informed, and connecting them requires strategic approach despite limited resources and small teams....

Personas are a core part of marketing strategies. This article explores the challenges that come with an overreliance on personas and introduces an alternative perspective....

Things like market research and competitive intelligence can clue you into features and capabilities that can be replicated into your own product plan - but customer relationships can't....

During a recession, it’s inevitable that budgets are cut, teams reduced, and plans scaled back. And it’s often marketing that gets the first cuts. But here, we have the tools you need to take a proactive approach to shoring up your marketing budgets, making them anti-fragile and recession-proof....

Let's be clear: Customer onboarding isn't just the responsibility of customer success. Yes, customer success teams are the main point of contact and are the ones who first and foremost guide a new customer through the process. But they're not the only team with a stake in the game....

Customer relationship marketing is a marketing strategy that companies use to center their business and product marketing efforts around customer relationships, customer needs, and customer loyalty. The approach focuses on using customer feedback and data to optimize product marketing....

Building effective collaboration between product marketing and customer marketing is essential. In this article, discover insights on these distinct yet complementary roles, the importance of cross-team collaboration, and practical advice on how both teams can align....