Members-only Customer marketing Evolving customer marketing strategies: Insights from industry experts Gone are the days when customer marketing solely revolved around static case studies and testimonials. Today, it's all about creating immersive experiences, fostering meaningful relationships, and building vibrant communities....
Members-only Customer marketing Meaghan Sullivan | How to excel in the digital workplace as a customer marketer | Customer Marketing Catch-up In this episode of Customer Marketing Catch-up, we talk to Meaghan Sullivan, Marketing Customer Programs Lead at Google, about how to excel in the digital workplace as a customer marketer....
Members-only Article Steph Mills | Case studies: How to connect to your customers using their own voice | Leadership Accelerator Program In our third episode of Learning with Leadership: A Customer Marketing Podcast, we talk to Steph Mills, Director of Customer Advocacy at Matillion, about how to connect to your customers using their own voice, with case studies....
Members-only Article The core fundamentals of customer onboarding Ever bought a product, only to be left in the wilderness after you’ve parted with your cash? Irritating, isn’t it? After converting a prospect into a bonafide customer, the buck doesn’t stop there. As Karen Carpenter said: ‘We’ve only just begun.’...
Members-only Customer marketing Katie Meeker | Vital leadership skills you need when structuring your marketing teams | Leadership Accelerator Program In our second episode of Learning with Leadership: A Customer Marketing Podcast, we talk to Katie Meeker, Director of Customer Marketing at ICIMS, about the vital leadership skills you need when structuring your marketing teams....
Members-only Article Customer marketing, all grown up: Integrating all customer advocate motions into a comprehensive vision Too often the leaders of the departments don't give much thought to how their puzzle piece fits into the greater customer advocate puzzle. If the value of an integrated model is crystal clear to you, then your mission is to share this vision with your leadership....
Members-only Customer marketing 101 Company factors impacting Customer Marketing wages Here at Customer Marketing Alliance, we've been doing a deep dive into customer marketing salaries and the factors impacting them. We wanted to explore how much of an impact other company factors had on the salary of customer marketing....
Members-only Customer marketing Ones to Watch Report in 2023 This report isn’t just a list of names. Download to get exclusive tips, tricks, and predictions on customer marketing processes, advocacy, case studies, and more in 2023....
Members-only Customer marketing Customer Marketing Certified: Improve and perfect your marketing practices Customer Marketing Certified: Core's the industry standard, the driving force for your success, and the only companion you need for personal and professional growth....