Customer advocacy

When businesses say they care about their customers, it can conjure up a plethora of clichés. “The customer is always right.” “Underpromise and overdeliver.” “Treat every customer like they're your only customer.” More often than not, business executives talk the talk but very rarely walk the walk....

In this article, I'll share insights into how you can develop impactful customer advocacy strategies, measure their success, and build the cross-functional relationships necessary to elevate your efforts and drive meaningful results....

We know that case studies and customer stories are powerful tools in our arsenal. But are we truly extracting maximum value from these resources? I'm Cristina Errico, a Cybersecurity Customer Evangelist at Cisco, and I'm sharing how to extract maximum value from customer stories....

Customer advocacy is constantly evolving and is proving its value year after year when it comes to improving customer experiences and stabilizing the bottom line. In this article, we’ll also go through some newer features in customer advocacy programs that are beginning to grow....

Not all forms of engagement are created equal. Understanding the distinctions between customer engagement and community engagement is crucial....

Discover the secrets to growing an exclusive customer advocacy program by 400% with Mendix's head of Global Customer Advocacy....

Dean Lindsay, Product Marketing Manager at Third Bridge Group Limited talks about how businesses in fintech-focussed industries should approach customer advocacy....

How you approach, connect with, and build relationships with your customers is a vital part of the customer marketing machine. Picking when and where you connect with your customers is just as important as how you connect with them....

In our fifth episode of Learning with Leadership: A Customer Marketing Podcast, we talk to Kevin Lau Senior Director of Global Customer Engagement at F5, on the importance of establishing metrics to ensure your advocacy success....

When everything you do is focused on living up to your company values, you’ll naturally build up a loyal customer base of advocates who resonate with your brand ethos....

What’s the secret recipe behind customer marketing’s greatest successes? It’s the ability to cultivate passionate internal alliances up, down, and across the company; trust me  - I’ve discovered firsthand the true power of building strong cross-functional partnerships....

Customer Advisory Boards are a part of both customer marketing and product marketing responsibilities. But getting buy-ins can be a challenge since companies still prioritize acquiring new customers rather than nurturing existing ones....

I’m excited to share my personal blueprint for creating customer celebrations that truly shine. You’ll discover how we gained executive buy-in, fostered cross-team collaboration, and created advocates for life....

Want to know the revenue-driving secret weapon winning over today's leading tech brands? Customer advocacy....

Engaging with customers is not just about transactional exchanges; it's about curating a journey, an experience. With this article, I hope to shine a light on how to approach reference activities strategically and tailor experiences that keep customers coming back!...