Members-only Customer marketing How to understand and represent your target audience through VoC If your brand is dealing with far more negative comments than heart emojis, then you’ve been hearing a lot from your customers, but you probably aren’t listening to them....
Members-only Customer and market research How to know when its time to update your product messaging It’s no surprise that messaging and positioning is a key responsibility for product marketers worldwide. How do you know when it’s time to update your messaging? The answer may come from inside, or outside the business....
Members-only Customer retention Tactics for improving customer retention Your SaaS product earns a major part of its revenue from existing customers—the ones who stay with you for long periods. These customers provide you with some serious revenue and value....
Members-only Customer marketing How to retain more customers You know it, we know it, we know you know it and you know we know it, but we’ll say it anyway: repeat business is where you’ll make the real money....
Members-only Customer retention Your guide to customer retention strategies and frameworks As you probably know by now, retaining customers is much more cost-effective and valuable to a B2B brand than acquiring new ones, in fact, five times more cost-effective....
Members-only Customer marketing The secrets of successful customer marketing So you’ve got the basics of a customer marketing strategy down, and things are going good. But how do you turn it from good to great? Here, we share some of the secrets to making your customer marketing successful....
Members-only Articles Cross-selling and upselling: An introduction and best practices You’re at the checkout process on a website, a message comes into view ‘have you forgotten this?’ or ‘customers also purchased x y or z’. This is a tried and tested cross-selling strategy - it encourages customers to buy additional, or ‘’add-on’ purchases....
Members-only Customer collaboration Collecting the right kind of customer feedback: Everything you need to know When it comes to marketing using the Voice of the Customer, the first step in creating such a program is collecting feedback and aggregating it across the channels where customers are giving it....
