Members-only Customer advocacy Winning executive support to launch customer advocacy programs Successful customer advocacy starts with strong internal alignment. Years of leading programs at BMC, Genesys, and Oracle has taught me the importance of...
Members-only Leadership Vital leadership skills you need when structuring your marketing teams Discover the leadership skills and team structures that turn customer marketing into a strategic growth driver in B2B SaaS....
Members-only Leadership A blueprint for cross-functional team leadership The consequence of poor stakeholder management Imagine you wake up one morning and see that a leader from another key function has sent...
