Leadership

Tired of excuses and empty promises when you advocate for customers? Learn how I transformed customer marketing into a core growth strategy....

The CMO Alliance asked a very important question to its community of CMOs and marketing leaders: which channels will they prioritize in 2025? One response dominated the conversation: content marketing....

Looking to make a bigger impact in your organization? VP of Customer Advocacy, Leslie Paterson explains how....

Have you ever felt that sinking feeling of guilt or failure when you couldn’t deliver on a request, even if it was...

Successful customer advocacy starts with strong internal alignment.  Years of leading programs at BMC, Genesys, and Oracle has taught me the importance of...

Discover the leadership skills and team structures that turn customer marketing into a strategic growth driver in B2B SaaS....

The consequence of poor stakeholder management Imagine you wake up one morning and see that a leader from another key function has sent...

Building a powerhouse customer marketing team is both an art and a science. In this article, discover strategies and insights essential for building and scaling a successful customer marketing team....

The first 60 days are dedicated to developing your strategy for the year: Outline goals for increasing the number of valuable advocates, Utilize adoption and the customer journey, Outline your events and programs, Develop a communication plan...

Getting started from scratch is never easy. At first, building your customer marketing function may seem like an overwhelming task to take on. But we've got your back. Keep these key ideas in mind, and you’ll nail it the first time round....

In this article, we’re going to go through the global presence of customer marketing, and how customer marketing teams are structured....

A well-structured customer marketing team is a crucial part of achieving success and growth and our panel discussion, Building & Structuring Your Team for Success, at the Customer Marketing Summit provided key insight....

As more and more organizations realize the power of connecting their customers to each other, communities (more specifically customer advocacy programs) are emerging within the business-to-business (B2B) space....

In general, customer marketing has its fingers in a lot of different pies, so to speak, and, as such, often gets assigned to a variety of departments (some fitting better, than others)....