Segmentation

Personas are a core part of marketing strategies. This article explores the challenges that come with an overreliance on personas and introduces an alternative perspective....

Today brands need to get smart about connecting with their ideal customers. One proven strategy? The STP model for customer segmentation....

Customer marketing is a science. Along with needing to do research, conduct experiments, and prove findings, customer marketing also has its fair share of specific concepts and lingo you'll have to learn....

Demographic segmentation separates your existing customers based on some basic factors of their identity but doesn’t include things like geography, purchasing behaviors, and personality....

In this article, we’re going to discuss one of the latest marketing approaches to have taken the product marketing industry by storm: B2H, or business to human, marketing....

Your persona work is only as good as their uptake. You can spend months on end thoroughly researching your market, and fine-tuning your persona document, but if product marketing’s the only department that ends up using those persona documents, all your hard work’s barely scratching the surface....

Good marketing (just like good instructional design) requires a solid understanding of your audience (your learner). It’s time for us to get good at creating customer profiles....

The realm of the existing customer is where customer marketers have the most impact. So when customers leave, a part of the customer marketers responsibilities is to try and get them back! This is where customer reactivation marketing comes in....

Customer segmentation is a tool used by businesses that sorts and categorizes your existing customers by certain characteristics. This tool has a multitude of benefits, which we’ll be going over in this comprehensive guide....

Humans have alway loved categorizing things: people, animals, just about anything you can think of. And customers are no exception. Customer segmentation is a useful tactic to better align tools and strategies with your target customers....

Personas are a fundamental part of any marketing strategy. Whether you’re launching a new product or feature, revisiting a battle card, or building a product demo, they should be at the forefront of your mind throughout....