Case studies

Case studies are the most effective tool for building trust. In this article, discover how storytelling and data can amplify your case studies....

If you want to avoid the problem of your case studies dying a slow, boring death in a dusty PDF folder, never to be seen again, then we’ve got some tips for you. In this article, we’re going through five ways to present and utilize your case studies to make the most of their content....

We know that case studies and customer stories are powerful tools in our arsenal. But are we truly extracting maximum value from these resources? I'm Cristina Errico, a Cybersecurity Customer Evangelist at Cisco, and I'm sharing how to extract maximum value from customer stories....

Hannah McKeen, Senior Customer Marketing Manager at Jellyfish takes us through her experience as a CMA Ambassador and community member....

Last year’s event calendar for Customer Marketing Alliance, ended in person at San Fransisco. We had the opportunity to ask attendees about their immediate thoughts on the event....

London is the place to be! At least it was in November of this year, when we set up shop in the Intercontinental O2 Arena, for the London Customer Marketing Summit. Here's Derek Britton's on-the-ground review of the event as a whole......

"For me to be surrounded by customer marketers all day is like heaven." Attendees from lease year's New York Summit discuss what the experience was like....

“Can I describe the benefits of attending? You need to be here to see it for yourself.” Attendees from our most recent Las Vegas Summit discuss what the experience has been like....