Customer and market research

In general, customer marketing has its fingers in a lot of different pies, so to speak, and, as such, often gets assigned to a variety of departments (some fitting better, than others)....

The reemergence of customer reference programs is being driven by two camps of marketing. There are the folks who are trying to earn attention with influencer relations, content marketing, and events. Then there are the folks who are trying to buy attention through performance marketing and ads....

Engaging with your customers is a basic building block when marketing your business. Where other processes become involved only once a sale has been made, customer lifecycle marketing plans interactions throughout the whole customer journey....

While marketing science, or consumer psychology as it is sometimes known, is a mammoth subject in and of itself, this article aims to cover some key principles relevant to customer marketing....

The goal of a customer and market research program is to drive growth. This is possible by using feedback to drive company changes that attract and acquire more happy customers, who are more likely to renew....

Customer marketing differs from traditional marketing in the ways that it prioritizes existing customers over new ones. The value of customer marketing can easily be underestimated. Proving its value is a vital part of securely establishing it as a part of your business funnel....

A case study is a testimonial outlining your customers’ success with using your product, explaining how your product’s key features led to benefits for your customer such as productivity and through increases and time and cost savings....

The story of your brand and how you tell it is essential. But brands can't just be big faceless monoliths anymore, they have to be built around people. Our guest, Erin McLean, CMO at eSentire, is here to share why and how you should put people at the heart of your brand story....

Customer retention is when a customer continues to buy your product or use your service despite the availability of others on the market. Companies use a range of methods to encourage buyers to stick with their company, such as loyalty cards, discounted subscriptions, and VIP programs....

We got a selection of speakers from the inaugural Customer Marketing Summit to answer some of your burning customer marketing and questions. Let's not waste any time! Over to the experts......

More than ever, you need to let your customer success strategy be driven by customer need and, on the new business side, let the strategy be driven by market conditions, says Hireology’s SVP Revenue, Debra Senra....

It’s no surprise that messaging and positioning is a key responsibility for product marketers worldwide. How do you know when it’s time to update your messaging? The answer may come from inside, or outside the business....