Customer advocacy

Can you have customer advocacy without customer marketing? If you support your customers, they're going to want to help you....

In this article, discover why customer advocacy belongs in customer success, and how to create a strategic approach to advocacy....

No company can thrive without community. It’s the connective tissue between customers and businesses, transforming users from passive consumers into engaged advocates. But for such a crucial function, it begs the question: what actually makes a great multifaceted community program?...

Whether you're selling payment solutions, expense management tools, or financial software, your future prospects are looking for evidence of success from companies similar to theirs. How do we separate the wheat from the chaff? This is where a well-structured customer advocacy program comes in...

Empowering teams for sustainable transformation starts from within. In this article, discover strategies to empower teams and scale advocacy....

Explore with Virginia Bryant how customer marketing evolves with advocacy, AI, and collaboration to build authentic customer relationships....

In this article, discover strategies from JP Morgan for transforming advocacy into a collaborative, customer-first effort that drives results....

Learn how to scale advocacy programs effectively while maintaining a personal touch with customers to boost brand loyalty and engagement....

Empowering advocacy through data is key to driving meaningful impact in customer marketing. In this article, discover strategies for measuring impact....

The key to scaling customer advocacy and creating experiences that last longer than eight seconds (spoiler: goldfish attention spans are fake news) starts with reducing internal friction....

Customer relationship marketing is a marketing strategy that companies use to center their business and product marketing efforts around customer relationships, customer needs, and customer loyalty. The approach focuses on using customer feedback and data to optimize product marketing....

Customer references are a powerful tool for driving business success. In this article, Collette Johnson shares why customer references are so crucial, how to gather and use them effectively, and the strategies that will ensure your business becomes truly customer-centric....

Let us tell you, it ain’t easy holding on to customers under a subscription model. The best way to keep your customers happy and on board is to showcase the value of your product fast, and more importantly, to get your customers to realize it....

Irrational advocacy, a term that might seem contradictory, refers to the unparalleled devotion customers exhibit towards a brand, often surpassing logical reasoning....

In this article, I’ll share the key lessons and strategies that have helped me successfully build and manage customer advocacy programs, from the importance of personal connection to thinking outside the box and being authentic....