Members-only Customer advocacy Winning executive support to launch customer advocacy programs Successful customer advocacy starts with strong internal alignment. Years of leading programs at BMC, Genesys, and Oracle has taught me the importance of...
Members-only Customer success Customer success story questions template A guide designed to help you create compelling customer success stories by asking the right questions....
Members-only Community marketing You built a community. Now what? In this article, discover 10 strategies to help ensure your community remains a place your customers want to come to, and stay in....
Members-only Leadership Vital leadership skills you need when structuring your marketing teams Discover the leadership skills and team structures that turn customer marketing into a strategic growth driver in B2B SaaS....
Members-only Community marketing Driving sustainable growth - Lifecycle marketing strategies that lead with value and amplify customer advocacy CMAnow is your chance to stream exclusive talks and presentations from our previous events, hosted by customer marketing experts and industry leaders. It&...
Members-only Case studies Case studies: How to connect to your customers using their own voice How to build lasting customer relationships and turn them into powerful brand advocates, through connection, consistency, and strategy....
Members-only Customer marketing strategies Shaping strategy with real customer input in the AdTech space Discover how Taboola built a voice of customer culture to drive product strategy, reduce churn, and unlock growth through insight-led decisions....
Members-only Templates Win/loss interview questions A structured guide that helps you uncover why buyers chose your solution or why they didn’t....
Members-only Community marketing How to win over community skeptics How NinjaOne turned skeptics into advocates by leaning into criticism, earning trust, and building real community in IT circles....
Members-only Community marketing Interacting with different cultures and regions both internally and externally Cultural nuance isn’t a soft skill, it’s a strategic edge in global customer marketing. Here’s how to lead with empathy and impact....
Members-only Community marketing 5 differences between customer marketing and community marketing Understanding the differences between customer marketing and community marketing can often feel like a “pot-ay-to” vs “pot-ah-to” situation. They’re both aiming for...
Members-only Customer advisory boards Is your advocacy program working? These metrics will tell you Learn how to measure customer advocacy impact with metrics that align to revenue, retention, and strategic business goals....
Members-only Customer advisory boards 5 reasons why your customer advisory boards are boring Remember the feeling of sitting in a three-hour college lecture with a professor who would drone on, talking at you without any semblance...
Members-only Customer journey Customer journey mapping and the importance of customer experience How AlphaSense uses journey mapping and lifecycle marketing to turn customer experience into a scalable engine for growth....
Members-only Customer advocacy Scaling customer stories - Inside Microsoft's marketing engine CMAnow is your chance to stream exclusive talks and presentations from our previous events, hosted by customer marketing experts and industry leaders. It&...
