Members-only Customer retention Top four best practices for driving customer retention Creating an effective retention strategy is no small feat! As I’m sure many of you can relate to, it’s always work in progress. With each campaign I learn more about how customer marketing can drive retention in a scalable way. Here are some top tips that I’ve learned so far:...
Members-only Exclusive content No pain, more gain: Identifying and resolving customer pain points for optimal digital experiences Trust is the foundation of every successful customer relationship. In this article, discover the key elements of trust, the importance of empathy in customer interactions, and the strategies used at PayPal to ensure the brand remains trustworthy and aligned with customers' needs....
Members-only What’s the difference? Tactical advertising vs. tactical branding Both tactical advertisements and tactical branding are part of a broader marketing strategy and can complement each other to achieve both short-term goals and longer-term brand building....
Members-only Video How customer success, marketing, and advocacy work to scale customer relationships | Video This Customer Marketing event panel showcased industry experts from Lauren, Cisco, and League Aps as they shared their insights on creating successful customer journeys and building strong customer communities....
Members-only Careers Customer marketing stats: Career aspirations and future development We’re over halfway through the year, and the 2024 version of our iconic State of Customer Marketing Report is on its way. We wanted to reflect on the stats discovered last year, and how this year shapes up....
Members-only Strategy How to transform your customer programs into assets that impact business growth Transforming your customer program through metrics is a journey. It's a journey that's going to take time, effort, consistency, deep collaboration with internal teams, and resources to help you get over the finish line....
Members-only Four proven strategies to keep and nurture top marketing talent A resilient job market means that, for the time being, talent retention will remain as one of the most pressing challenges facing companies. With this in mind, ensuring you have the best talent in place is one of the biggest marketing challenges today....
Members-only Membership content From basics to beyond: Leveling up your customer community A community can significantly help your customers succeed. In this article, discover the activities you can implement, and best practices to make your program indispensable within your organization....
Members-only Video Lifecycle marketing: The secret to building lifetime brand loyalists | Video This Customer Marketing event panel involved industry experts sharing their experiences and insights on how to attract, engage, and advance talent through effective customer marketing strategies. Learn how organizations use B2B SaaS solutions to optimize their marketing efforts....
Members-only Customer retention How to reduce customer churn and increase customer retention While it’s unrealistic to strive for 0% churn, understanding what your current churn rates are, and using them to inform your practices to improve customer retention can be the ultimate game-changer for your organization....
Members-only Podcast Nisha Prabhakar | From customers to champions: Four secrets to compelling customer stories | Customer Marketing Catch-up In this episode of Customer Marketing Catch-up, Nisha Prabhakar, Senior Manager, Customer Marketing, Salesforce, gives us a sneak peek into her top-secret tips for getting compelling customer stories....
Members-only Exclusive content Curate, collaborate, cultivate: Transforming communities through curation How you curate, collaborate, and cultivate your community can be the difference between radical growth and stagnation, between impact and insignificance....
Members-only Articles Customer-centric strategies: Five lessons for success Building a marketing strategy without your customers in mind is like making a hamburger and not including a patty– it just doesn’t make sense. So, where to start? Here are five lessons learned and best practices from one Customer Marketer to another....
Members-only Metrics and data Customer marketing metrics and how to choose your own Measuring customer marketing performance using quantifiable metrics is tricky due to the relationship-based nature of the role. That being said, there’re a variety of metrics to choose from and the ones you go for will depend on your organization and how you run your team....
Members-only Articles Boosting value from case studies: A cybersecurity view We know that case studies and customer stories are powerful tools in our arsenal. But are we truly extracting maximum value from these resources? I'm Cristina Errico, a Cybersecurity Customer Evangelist at Cisco, and I'm sharing how to extract maximum value from customer stories....
