How to get stakeholder buy-in for your customer advisory board

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How to increase customer retention rate and boost customer loyalty

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Kickstarting customer marketing at your company

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How human connection drives exceptional marketing results

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Strategy

How human connection drives exceptional marketing results

As marketing becomes more saturated and customer attention harder to earn, personalization is no longer a “nice to have”: it’s the foundation...

The AI behind Workday’s high-impact advocacy program

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Customer advocacy

The AI behind Workday’s high-impact advocacy program

AI is transforming how we identify, engage, and scale customer advocacy. Discover how Workday are using AI in their high-impact advocacy program....

How to excel in the digital workplace as a customer marketer

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Careers

How to excel in the digital workplace as a customer marketer

Human connection drives customer marketing in a digital world. Here are strategies to build advocacy, inclusion, and authentic community....

How to find the right customer passion topics to engage customer interests

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Customer collaboration

How to find the right customer passion topics to engage customer interests

As expectations rise and audiences become more diverse, customer marketers are under pressure to create programs that not only deliver value but also...

Dark social: Tracking and leveraging private sharing

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Strategy

Dark social: Tracking and leveraging private sharing

The term “dark social” was coined in 2012 by American journalist Alexis Madrigal in an article in The Atlantic, titled “Dark Social: We...

Understand your customers better via business intelligence

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Metrics and data

Understand your customers better via business intelligence

Getting internal teams aligned around the customer journey is no small task. In this article, discover core strategies to turn data into action....

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Ondemand

Customer Marketing Summit New York 2025 | OnDemand

Catch up with all the action from Customer Marketing Summit NYC. Discover best practices from experts at Microsoft, Slack, Condé Nast, Cisco and more....

How lifecycle marketing transformed customer engagement and advocacy at Ivanti

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Customer advocacy

How lifecycle marketing transformed customer engagement and advocacy at Ivanti

In this article, I'll walk you through how adopting a lifecycle marketing model at Ivanti has transformed our approach to customer advocacy....

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Customer advocacy

The value connection: Why customer advocacy belongs in customer success

CMAnow is your chance to stream exclusive talks and presentations from our previous events, hosted by customer marketing experts and industry leaders. It&...

How adopting a lifecycle marketing model is elevating customer engagement and advocacy outcomes at Ivanti

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Customer advocacy

How adopting a lifecycle marketing model is elevating customer engagement and advocacy outcomes at Ivanti

CMAnow is your chance to stream exclusive talks and presentations from our previous events, hosted by customer marketing experts and industry leaders. It&...

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Customer advocacy

Why a customer advocacy strategy creates genuine customer connections

Can you have customer advocacy without customer marketing? If you support your customers, they're going to want to help you....

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Customer success

Why GoCardless moved advocacy from marketing to customer success

In this article, discover why customer advocacy belongs in customer success, and how to create a strategic approach to advocacy....

The solution to sales and marketing misalignment

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Strategy

The solution to sales and marketing misalignment

Misalignment between sales and marketing remains a problem. Failing to fix it is a huge missed opportunity for marketers....

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Leadership

A blueprint for cross-functional team leadership

The consequence of poor stakeholder management Imagine you wake up one morning and see that a leader from another key function has sent...

Building a winning business case that drives revenue growth

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Exclusive content [free preview]

Building a winning business case that drives revenue growth

No business case succeeds without a compelling story. For such a critical skill, it begs the question: what actually makes a winning business case?...