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Discover the expert customer loyalty strategies that turn users into true fans, and learn how personalization and trust are the keys to success....

Discover the secret to building iconic, customer-obsessed brands that inspire fierce loyalty with LinkedIn's Global Head of Advocacy, Tobi Demuren...

Google's Emi Wayner reveals the secrets to crafting global customer initiatives that truly stand out!...

Use this framework to build a stellar customer marketing metrics program. Plan effectively, execute seamlessly, and drive actionable insights....

Ready to discover the 4 essential strategies to future-proof your community?...

Who holds the keys to unlocking your customer marketing potential? Surprisingly, they’re likely sitting just down the hall … Customer marketers know that having strong relationships with internal stakeholders is crucial for driving strategic alignment and overall program success....

How well do you really support your customers after the sale? Our customer marketing experts discuss tactics to inspire loyalty and growth....

How a product or service positively impacted someone's life or business always tugs at the heartstrings more than any stats or corporate speak. Customer stories bring that emotional connection and credibility that keeps us engaged....

With so many event formats and types, how do you determine the right approach? Today we’ll explore seven relationship-building event types for marketers. You’ll learn the distinct purpose and best practices for each one - from intimate interviews to large user conferences....

I’m excited to share my personal blueprint for creating customer celebrations that truly shine. You’ll discover how we gained executive buy-in, fostered cross-team collaboration, and created advocates for life....

Do your customers love using your software, yet fall short of realizing its full potential? Do you struggle to achieve contract renewals and expansions year after year? You're not alone....

Tackling customer marketing initiatives solo feels like tackling ikea furniture alone. Exciting but cumbersome. I want to share my hard-won tips for not just surviving but thriving as a customer marketing solo. How do you stay afloat AND move the needle when resources are limited?...

Want to know the revenue-driving secret weapon winning over today's leading tech brands? Customer advocacy....

Engaging with customers is not just about transactional exchanges; it's about curating a journey, an experience. With this article, I hope to shine a light on how to approach reference activities strategically and tailor experiences that keep customers coming back!...

As customer marketers, we need to remember to take a step back and look at the bigger picture. Today, I’d like to discuss how to position for greater success and the steps needed to establish a center of excellence (COE)🎖️....