Battlecard template

What is a battlecard template?

A battlecard template is a one-page reference that arms your sales team with everything they need to compete against a specific rival: what the competitor sells, how they're priced, where they're strong, where they're weak, and how to respond to the claims they make in a deal.

What's inside the template?

The template covers the competitor itself, then arms you to respond to them directly:

• Company overview, product, pricing, and integrations
• Competitor's claims and how to address each one
• Competitor's key strengths and how to address them
• Competitor's weaknesses and how your product solves them
• The cost of not buying from you

How to use the template

Fill in the factual sections first so every rep is working from the same accurate picture of the competitor. Then build out the claims and strengths sections with your sharpest, most specific responses, since a vague rebuttal is barely better than no rebuttal at all.

Keep it living rather than static: update it whenever a competitor changes pricing, ships a new feature, or a rep hears a new claim in the field.

Download your battlecard template

Battle card template

Google Docs