Members-only Community Marketing Interacting with different cultures and regions both internally and externally Cultural nuance isn’t a soft skill, it’s a strategic edge in global customer marketing. Here’s how to lead with empathy and impact....
Members-only Community Marketing 5 differences between customer marketing and community marketing Understanding the differences between customer marketing and community marketing can often feel like a “pot-ay-to” vs “pot-ah-to” situation. They’re both aiming for...
Members-only Community Marketing The power of multifaceted community building No company can thrive without community. It’s the connective tissue between customers and businesses, transforming users from passive consumers into engaged advocates. But for such a crucial function, it begs the question: what actually makes a great multifaceted community program?...
Members-only Articles Customer-centric strategies: Five lessons for success Building a marketing strategy without your customers in mind is like making a hamburger and not including a patty– it just doesn’t make sense. So, where to start? Here are five lessons learned and best practices from one Customer Marketer to another....
Members-only Articles Customer advocacy and its development in 2024 Customer advocacy is constantly evolving and is proving its value year after year when it comes to improving customer experiences and stabilizing the bottom line. In this article, we’ll also go through some newer features in customer advocacy programs that are beginning to grow....
Members-only Articles How customer marketers can accelerate time to value for maximum impact Time to value is a golden metric for customer marketers. This concept is key to understanding the success and impact of your team’s efforts....
Members-only Community Marketing Customer Marketing Awards 2023: Introducing the winners Have you ever wondered who stands at the pinnacle of customer marketing excellence? The moment you've been eagerly waiting for has arrived! After a meticulous evaluation of all the nominations in their respective categories, we are thrilled to unveil the 2023 Customer Marketing Award Champions....
Members-only Community Marketing Customer Marketing Awards 2023: Introducing your finalists Customer Marketing Awards 2023: Introducing your finalists. Thanks to all those who nominated the exceptional individuals and companies on our shortlist....
Members-only Customer collaboration Why content is key to building a successful community We spoke to Bryony Pearce, Chief Marketing Officer at The Alliance, about how her role helps to support community-led growth in the organization, and how engaged communities can impact traditional marketing strategies....
Members-only Customer collaboration Tips for community marketing and customer marketing collaboration While customer marketing and community marketing are each rock-solid strategies in their own right, they can complement each other - like macaroni and cheese - both versatile and important in their own right, but even more brilliant together....
