Community Marketing

When advocacy and CS work together, the impact is undeniable. In this article, discover how that alignment takes shape and what it looks like....

The future of community is changing due to tech. In this article, discover what that future could look like and how to start preparing....

Why every online community launch needs a crisis plan to protect your brand, respond fast, and turn challenges into trust....

In this article, discover 10 strategies to help ensure your community remains a place your customers want to come to, and stay in....

CMAnow is your chance to stream exclusive talks and presentations from our previous events, hosted by customer marketing experts and industry leaders. It&...

How NinjaOne turned skeptics into advocates by leaning into criticism, earning trust, and building real community in IT circles....

Cultural nuance isn’t a soft skill, it’s a strategic edge in global customer marketing. Here’s how to lead with empathy and impact....

Understanding the differences between customer marketing and community marketing can often feel like a “pot-ay-to” vs “pot-ah-to” situation. They’re both aiming for...

No company can thrive without community. It’s the connective tissue between customers and businesses, transforming users from passive consumers into engaged advocates. But for such a crucial function, it begs the question: what actually makes a great multifaceted community program?...

Building a marketing strategy without your customers in mind is like making a hamburger and not including a patty– it just doesn’t make sense.  So, where to start? Here are five lessons learned and best practices from one Customer Marketer to another....

Customer advocacy is constantly evolving and is proving its value year after year when it comes to improving customer experiences and stabilizing the bottom line. In this article, we’ll also go through some newer features in customer advocacy programs that are beginning to grow....

Time to value is a golden metric for customer marketers. This concept is key to understanding the success and impact of your team’s efforts....

Have you ever wondered who stands at the pinnacle of customer marketing excellence? The moment you've been eagerly waiting for has arrived! After a meticulous evaluation of all the nominations in their respective categories, we are thrilled to unveil the 2023 Customer Marketing Award Champions....

Customer Marketing Awards 2023: Introducing your finalists. Thanks to all those who nominated the exceptional individuals and companies on our shortlist....

We spoke to Bryony Pearce, Chief Marketing Officer at The Alliance, about how her role helps to support community-led growth in the organization, and how engaged communities can impact traditional marketing strategies....