Articles

Customer education is a marketing strategy. If you know who your audience is you can educate them, and help them do their jobs with your product....

Storytelling in marketing is a great way to connect with audiences and make something memorable out of your brand that’ll stick in the minds of your customers. We’ve put together an introduction to brand storytelling to set you up on the right track....

Everyone knows it’s important to pay attention to customer feedback, but how can we use that feedback to solve customer problems and show that our users’ opinions are at the heart of our practices? By being the voice of the customer....

Customer segmentation is a tool used by businesses that sorts and categorizes your existing customers by certain characteristics. This tool has a multitude of benefits, which we’ll be going over in this comprehensive guide....

As more and more organizations realize the power of connecting their customers to each other, communities (more specifically customer advocacy programs) are emerging within the business-to-business (B2B) space....

With businesses beginning to realize the importance of customer retention over customer acquisition, and how it can improve revenue from 25-95%, it isn’t a stretch to say that customer marketing will play an increasingly important role in how businesses run in the near future....

In general, customer marketing has its fingers in a lot of different pies, so to speak, and, as such, often gets assigned to a variety of departments (some fitting better, than others)....

To create an engaging community experience, we have to look beyond the way that we've done things in the past and bring these special moments of togetherness. The majority of our connections with our customers will be online, so how do we bring these magical moments into an online community?...

Goal setting’s an important thing to do with your internal network for many reasons. When done correctly, goal setting can help streamline, optimize, and enthuse your working environment and processes....

The reemergence of customer reference programs is being driven by two camps of marketing. There are the folks who are trying to earn attention with influencer relations, content marketing, and events. Then there are the folks who are trying to buy attention through performance marketing and ads....

So, let’s dive in - what exactly is customer marketing? The truth of the matter is, is that it really looks quite different depending on an organization, and its internal structure and goals....

Hi, I'm Bree Bunzel, and I lead Customer Marketing for Dropbox. I’m delighted to share with you my experience in building customer marketing as a function and proving ROI....

Personas underpin a variety of customer marketing activities, ranging from onboarding to content and engagement, and how a customer may approach their interactions with a brand as a whole....

Engaging with your customers is a basic building block when marketing your business. Where other processes become involved only once a sale has been made, customer lifecycle marketing plans interactions throughout the whole customer journey....

Though traditional resources often represent the marketing structure as consistent across most boards, there’s now a variety of structures that companies use. Which structure you choose is up to you, and’ll depend on your company culture and customer base....