Articles

A case study is a testimonial outlining your customers’ success with using your product, explaining how your product’s key features led to benefits for your customer such as productivity and through increases and time and cost savings....

The story of your brand and how you tell it is essential. But brands can't just be big faceless monoliths anymore, they have to be built around people. Our guest, Erin McLean, CMO at eSentire, is here to share why and how you should put people at the heart of your brand story....

Customer retention is when a customer continues to buy your product or use your service despite the availability of others on the market. Companies use a range of methods to encourage buyers to stick with their company, such as loyalty cards, discounted subscriptions, and VIP programs....

The consumers of the products and services we work arduously to bring to market play an essential role not only in shaping our existing business operations, but also in the vision for our futures....

While there’s no such thing as a business with an unblemished retention rate, there are strategies you can put in place to reduce churn and protect your business’s prospects....

Before we get to utilize social proof, we need a way to get that information. The big question here is, how do we get to see the world as our customers see it? How might we put ourselves in their headspace?...

There are several strategies for retaining customers (many of which we’ve written about) that can help transform your bottom line, but today we’re going to focus solely on the importance of building lasting relationships with your customers....

Part of providing a great experience lies in managing realistic customer expectations. Overpromise and under deliver, and you may find yourself without repeat custom and a very damaged reputation....

We got a selection of speakers from the inaugural Customer Marketing Summit to answer some of your burning customer marketing and questions. Let's not waste any time! Over to the experts......

More than ever, you need to let your customer success strategy be driven by customer need and, on the new business side, let the strategy be driven by market conditions, says Hireology’s SVP Revenue, Debra Senra....

When you think of the three keywords in the title – engaged, happy, successful– which one seems the most significant? Actually, the only one that really matters is success. Once you have a strong roadmap for customer success, those other traits will naturally follow....

In the tech world, we are fortunate to have access to multiple touchpoints with our customers. There’s data literally everywhere that you can pull insights from. Feedback can originate from actions in the product, on the website, quantitative and qualitative - it’s all there....

Whether it’s interviews, surveys, listening to the voice of the customer through forums, or product feedback pages on your website, you're part of customer communities. I think at one point in my career, I've probably done all of these....

When it comes to B2B marketing, you're not going to get very far with a 'one-size-fits-all-approach'. It's important to scale your marketing to your different customers, both in terms of how you address their different needs, but also the resources you allocate....

When executed properly, in-app messaging can significantly improve the user’s experience; messaging that’s contextual and personalized is much more personal. This not only improves your chances of converting a lead into a customer, but it can also increase your customer retention rate....