Eve Chatfield

Eve is a Junior Copywriter at Customer Marketing Alliance. She has been writing for as long as she can remember and enjoys creating content that helps others with their career goals.

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Customer research

Take your personas to the next level. Get persona certified.

Customer research

Perfect your customer marketing practices with Consumer Psychology Certified

Customer journey

Tell a story they can't ignore: A CMA masterclass in narrative design

Customer advocacy

Customer Advisory Boards: What they are and how to do them well

Customer collaboration

Perfect your Customer Advisory Boards with CMA Masters Certified

11 exclusive customer marketing tips from thought leaders

Customer collaboration

What is customer obsession? A new way to build businesses

Voice of the customer

Deena Zenyk and Liz Richardson |The importance of VoC in your customer and market research | Customer Marketing Catch-up

Articles

What does the customer marketing role look like in 2022?

Customer advocacy

How to establish a strong customer marketing strategy as a startup

Voice of the customer

CMA's ultimate guide to Voice of the Customer (VoC)

Market research

What does the future of customer marketing look like?

Articles

Is customer marketing valued by leadership?

Articles

Enlightening facts about how customer marketing teams are structured

Affiliates and referrals

How to best implement cross-sells and upsells into your customer marketing strategy