Members-only Customer engagement Reviving relationships: Strategies for customer re-engagement Strategies and tools to reignite engagement with inactive customers and build long-term loyalty across the customer lifecycle....
Members-only Community marketing Why you need a crisis plan for your online community launch Why every online community launch needs a crisis plan to protect your brand, respond fast, and turn challenges into trust....
Members-only Affiliates and referrals 10 examples of great referral programs to inspire you We live in a hyper-consumer-driven world where companies bombard us with endless ads and promotional content. Referral programs encourage customers to refer friends, family or colleagues often offering rewards like discounts or credits....
Members-only Exclusive content Scaling customer stories: Inside Microsoft's marketing engine Inside Microsoft’s global advocacy program, discover how they craft customer stories that inspire trust, drive action, and scale worldwide....
Members-only Customer advocacy Winning executive support to launch customer advocacy programs Successful customer advocacy starts with strong internal alignment. Years of leading programs at BMC, Genesys, and Oracle has taught me the importance of...
Members-only Customer success Customer success story questions template A guide designed to help you create compelling customer success stories by asking the right questions....
Members-only Community marketing You built a community. Now what? In this article, discover 10 strategies to help ensure your community remains a place your customers want to come to, and stay in....
Members-only Leadership Vital leadership skills you need when structuring your marketing teams Discover the leadership skills and team structures that turn customer marketing into a strategic growth driver in B2B SaaS....
Members-only Community marketing Driving sustainable growth - Lifecycle marketing strategies that lead with value and amplify customer advocacy CMAnow is your chance to stream exclusive talks and presentations from our previous events, hosted by customer marketing experts and industry leaders. It&...
Members-only Case studies Case studies: How to connect to your customers using their own voice How to build lasting customer relationships and turn them into powerful brand advocates, through connection, consistency, and strategy....
Members-only Strategy Shaping strategy with real customer input in the AdTech space Discover how Taboola built a voice of customer culture to drive product strategy, reduce churn, and unlock growth through insight-led decisions....
Members-only Templates Win/loss interview questions A structured guide that helps you uncover why buyers chose your solution or why they didn’t....
Members-only Community marketing How to win over community skeptics How NinjaOne turned skeptics into advocates by leaning into criticism, earning trust, and building real community in IT circles....
Members-only Community marketing Interacting with different cultures and regions both internally and externally Cultural nuance isn’t a soft skill, it’s a strategic edge in global customer marketing. Here’s how to lead with empathy and impact....
Members-only Community marketing 5 differences between customer marketing and community marketing Understanding the differences between customer marketing and community marketing can often feel like a “pot-ay-to” vs “pot-ah-to” situation. They’re both aiming for...
