How to get stakeholder buy-in for your customer advisory board

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Irrational advocacy, a term that might seem contradictory, refers to the unparalleled devotion customers exhibit towards a brand, often surpassing logical reasoning....

A strategic framework designed to help customer marketing and advocacy teams replace vanity metrics with business-aligned measurements....

AI is collapsing the customer journey into a single moment. Learn what that means for CX and product teams for the age of intelligence....

Four workflows to cut busywork and ship better campaigns...

Every marketer is told the same thing: “You need to know your customer.” It’s the foundation of everything we do: building ICP profiles, shaping personas, crafting positioning, and writing messaging fundamentals....

This template gives you a complete system for diagnosing disengagement, planning re-engagement plays, and executing across the full customer lifecycle....

Stop counting churn and start building an army of advocates. Discover how to turn users into your loudest marketers and make growth unstoppable....

Turn customer experiences into powerful stories that enhance your brand....

I’ve been going to a lot of community events lately, and I keep hearing the same thing from champions, almost word for word: “It’s hard to have fun anymore.” The moderation queue never ends. Leadership wants ROI numbers yesterday. The same questions pile up day after day....

Why putting customers at the center of your story drives deeper connection, loyalty, and impact — plus lessons from Starbucks and Coca-Cola....

How GPT shopping agents are transforming every stage of the customer journey — from awareness to loyalty — and what it means for brands....

Stop losing customers to the post-purchase "pit of despair." Learn how to build a high-impact onboarding bridge that drives real product value....