How to get stakeholder buy-in for your customer advisory board

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How to increase customer retention rate and boost customer loyalty

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Kickstarting customer marketing at your company

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Revenue

How I proved the ROI of customer advocacy and got a seat at the revenue table

We know advocacy is happening whether we're tracking it or not. That's what makes it hard to show impact. And when you can't show impact, you end up stuck in reactive mode: fielding testimonial requests, producing case studies, without anyone really understanding what it all adds up to....

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Brand storytelling

The future of brand storytelling: Passive screens to active worlds

For decades, brand storytelling followed a predictable script: a brand stood on a metaphorical stage, megaphone in hand, and broadcast a polished narrative to a seated audience....

Assistant vs. Delegate: How autonomous agents and AI loops are changing Product Marketing | GTM Labs

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Go-to-Market Labs

Assistant vs. Delegate: How autonomous agents and AI loops are changing Product Marketing | GTM Labs

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Taking GTM metrics beyond the dashboard | GTM Labs

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Go-to-Market Labs

Taking GTM metrics beyond the dashboard | GTM Labs

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Lifecycle metrics that drive retention & advocacy | GTM Labs

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Go-to-Market Labs

Lifecycle metrics that drive retention & advocacy | GTM Labs

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Avoid vanity metrics: evaluating true GTM impact | GTM Labs

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Go-to-Market Labs

Avoid vanity metrics: evaluating true GTM impact | GTM Labs

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GTM on a budget: do more with less | GTM Labs

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Go-to-Market Labs

GTM on a budget: do more with less | GTM Labs

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Lead with impact: conversations that shape GTM success | GTM Labs

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Go-to-Market Labs

Lead with impact: conversations that shape GTM success | GTM Labs

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Winning the narrative when markets move fast | GTM Labs

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Go-to-Market Labs

Winning the narrative when markets move fast | GTM Labs

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Turning launches into repeatable revenue moments | GTM Labs

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Go-to-Market Labs

Turning launches into repeatable revenue moments | GTM Labs

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Go-to-Market Labs

Go-to-Market Labs Workshops

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Customer advocacy

Irrational advocacy: What are the drivers of brand loyalty?

Irrational advocacy, a term that might seem contradictory, refers to the unparalleled devotion customers exhibit towards a brand, often surpassing logical reasoning....