How to get stakeholder buy-in for your customer advisory board

A lot of marketing talk gets diluted by the campaigns, tools, frameworks, and metrics we obsess over. All of it matters, but we overlook what sits underneath it: the storytelling....

A six-step framework for launching a customer recognition program that generates advocates, content, and revenue, not just goodwill....

What agents do, what you do...

CMAnow is your chance to stream exclusive talks and presentations from our previous events, hosted by customer marketing experts and industry leaders. It&...

Building a powerhouse customer marketing team is both an art and a science. In this article, discover strategies and insights essential for building and scaling a successful customer marketing team....

“Strategy without execution is useless.” “Execution without strategy is foolish.” You've probably heard some version of that before, and it's stuck around for good reason....

A step-by-step model for mapping the customer actions proven to drive retention, expansion, and differentiation to the right persona and stage....

Advocacy isn't accidental. Carrie Johnson explains her PRICE framework and how a lean team connects the full customer journey....

CMAnow is your chance to stream exclusive talks and presentations from our previous events, hosted by customer marketing experts and industry leaders. It&...

Like all marketers, I'm being encouraged to embrace AI and automation in my work. I've created some internal tools that have really elevated the way my customer marketing programs work....

Transform your happy customers into a scalable marketing engine by moving from organic hope to a manufactured, automated referral strategy....

How do you build real customer trust in a market full of options? This piece breaks down how storytelling, executive voices, and internal expertise work together to drive loyalty and long-term retention....

The technology isn't where AI transformation fails. Here's what CMOs need to get right on the human side before the tools matter....

Customer marketing has a credibility problem inside most companies. People don’t realize customer marketing helps bridge the gap between what we say our platform can do and what customers are achieving with it....

Stop chasing the perfect case study. Learn how to build a diverse customer story portfolio that drives real commercial impact....