How to get stakeholder buy-in for your customer advisory board

Google's Emi Wayner reveals the secrets to crafting global customer initiatives that truly stand out!...

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In this episode of Customer Marketing Catch-up, Cristina Errico, Cybersecurity Customer Evangelist at Cisco, talks about some ways to extract more value from your customer case studies....

Our Customer Marketing Industry and Salary Reports will be launching at the end of this year, but we wanted to give you a sample of the kind of data you can expect from theses reports. In this article, we’ll be going through the responsibilities and metrics of customer marketing teams in 2023/24....

A churn rate prediction framework helps you forecast which customers are most likely to leave your product or service before they do....

Catch up on content from Customer Marketing Summit, held virtually in October 2023....

Customer Advisory Boards are a fantastic program for customer marketers to get face-to-face time with their customers. But how do you measure its success?...

A reporting framework that connects what your brand ambassadors do to what it changes for the business....

Testimonials are not just a one-and-done deal but should continue to evolve as your customer's preferences change and grow. They’re powerful tools when produced and used correctly that harness both the Voice of the Customer and advocacy to support your team's success....

Catch up on content from Customer Marketing Summit, held virtually in February 2024....

A template to structure the short, regular check-ins agile teams use to stay aligned....

If you sell a product, have you sold it to the same client more than once? Congratulations, you’ve just retained a customer. If you provide an ongoing service and a client sticks with you for more than a day then, yep, you’re retaining customers....

How you approach, connect with, and build relationships with your customers is a vital part of the customer marketing machine. Picking when and where you connect with your customers is just as important as how you connect with them....

In marketing, two essential components play a critical role in achieving business objectives: strategic marketing and tactical marketing. While both approaches are distinct in their focus and scope, they are intricately connected and work together to drive success....

Imagine a world where your customers become your most powerful salesforce, effortlessly driving exponential growth through the sheer power of their enthusiasm. This isn't some marketing fantasy – it's the reality of harnessing customer referrals, the ultimate growth engine for smart businesses....