Members-only Voice of the customer TV commercials with 10/10 brand storytelling Brand storytelling is important to connect with your customers. Advertising campaigns are most successful when they’re memorable (for the right reasons)....
Members-only Customer advisory boards How to get stakeholder buy-in for your customer advisory board Getting buy-ins can be a challenge since companies still prioritize acquiring new customers rather than nurturing existing...
Members-only Customer journey How to incorporate memory into your customer lifecycle Your segments are clean, your copy is thoughtful, and all of your campaigns go out on time. By most measures, your lifecycle program is running well. And yet your engagement data tells a more complicated story. Re-engagement sends that used to convert have gone quiet....
Members-only Customer advocacy Advocacy in action: The blueprint for reference program success CMAnow is your chance to stream exclusive talks and presentations from our previous events, hosted by customer marketing experts and industry leaders. It&...
Members-only Articles How to thrive as a solo customer marketer Being a solo customer marketer in a high-growth company can feel a bit like a fairly relentless rollercoaster. One minute you're celebrating a successful initiative, the next you're drowning in a ton of new requests and shifting priorities....
Members-only Customer engagement The main barriers to creating effective content As expectations of marketing continue to rise, content is now asked to do it all: drive demand, support sales, build brand trust, educate buyers, and deliver measurable ROI....
Members-only Case studies “The CMA community has helped me build confidence” How does the Customer Marketing Alliance community nurture confidence? Hannah McKeen walks us through her experience as a community member....
Members-only Customer advocacy Advocacy program maturity model A structured assessment framework that helps you evaluate how developed and effective your customer advocacy program truly is....
Members-only Revenue Top tactics for cross-selling in customer marketing Cross-selling and upselling are becoming a more common KPI for customer marketing teams as customer marketers get more involved in how companies nurture an increase in growth and revenue. But where do you start?...
Members-only Customer advocacy How Workiva scales customer advocacy to drive business outcomes Discover how Workiva scales customer advocacy to drive revenue, from group reference calls to high-impact CABs. Learn to turn data into ROI....
Members-only Customer journey Why your customer referral program is failing (and how to fix it) I've seen plenty of well-intentioned referral programs fall flat, and it's rarely because of just one factor. Usually, it's a combination of issues that slowly erode its momentum until it grinds to a halt. Let's talk about the most common problems you'll likely face....
Members-only AI & automation The savvy marketer’s AI companion guide A practical guide for marketers navigating AI in 2026 – covering lifecycle strategy, real workflows, governance, and where teams are getting stuck....
Members-only Premium Customer journey template A structured planning tool to help you map how a customer moves through each stage of their relationship with your business....
Members-only Customer advisory boards The right way to implement customer listening via customer advisory boards Bree Bunzel guides us through the importance of customer listening, and how to optimize your customer advisory boards for success....
Members-only Premium How to measure what really matters in customer marketing (going beyond the dashboards) Are your KPIs setting you up to fail? Learn why you should ditch "revenue influence" for strategic metrics that actually matter....
