We all know that when it comes to promoting our business, the best testimony is a customer testimony. But how can we build effective co-marketing partnerships with our customers so that they’ll want to shout from the rooftops about how amazing we are?

By making sure that the partnership is a two-way street.

I’m Meaghan Sullivan, Customer Reference Marketing Manager at Google Cloud, and I’m going to teach you how to be a true partner to your customers.

You’ll learn ways to help customers meet their marketing goals and objectives, and how to articulate the tangible and intangible value that customer reference marketing and advocacy activities can bring to our customers and their organizations.

Our agenda will cover:

  • Customer advocacy tenets and why they're so important,
  • Creating superfans and building partnerships with our customers,
  • Building trust with our customers and bringing value to them at all times,
  • How a great customer story benefits the customer the most.

Customer advocacy tenets

Whether it's our first-contact kickoff call or we're a year into the partnership, my team at Google Cloud keeps these five customer advocacy tenants in mind whenever we approach the customer.