We all know that solid data is your best friend when it comes to sound decision-making, but did you know that only 12% of organizations base almost all of their decisions on real-time data? Even more worryingly, nearly three-quarters lack a centralized source of data across the customer journey that’s available to the whole company.

Silvia Frucci and Jaimie Corby are here to help us change all that. They joined the Customer Marketing Summit, hosted by our sister community, Product Marketing Alliance, to share their knowledge on centralizing customer intelligence and dive deep into Castor’s customer experience framework.

We’ve distilled their insights into an article for you below. Read on to find out how you too can leverage data that will drive your whole company forward.