Customer success

A guide designed to help you create compelling customer success stories by asking the right questions....

In this article, discover why customer advocacy belongs in customer success, and how to create a strategic approach to advocacy....

Scaled customer success and customer marketing - I want to share with you what my role looks like compared to a traditional CS role and how I was able to make the transition....

We hate to break it to you but customers don’t care what your product does. Instead, they’re more concerned about what they can achieve with it.  Customers are driven by solutions that elevate their performance and simplify their challenges. You need to show them value....

In a world where customer expectations are higher than ever, time to value (TTV) has never been more important. TTV isn’t just a metric exclusive to CS teams; it has significant value in customer marketing as well....

Let's be clear: Customer onboarding isn't just the responsibility of customer success. Yes, customer success teams are the main point of contact and are the ones who first and foremost guide a new customer through the process. But they're not the only team with a stake in the game....

Onboarding the make-or-break moment when a prospect becomes a fully-fledged, loyal customer. Get it wrong, and you risk losing that hard-won customer before they’ve even had a chance to experience the full value of your offering....

Time to value is a golden metric for customer marketers. This concept is key to understanding the success and impact of your team’s efforts....

Understanding customer goals is super important for marketers because it helps you figure out how to talk to people in a way that really hits home....

How a product or service positively impacted someone's life or business always tugs at the heartstrings more than any stats or corporate speak. Customer stories bring that emotional connection and credibility that keeps us engaged....

I’m excited to share my personal blueprint for creating customer celebrations that truly shine. You’ll discover how we gained executive buy-in, fostered cross-team collaboration, and created advocates for life....

Drive business success by empowering employees to maximize every customer interaction. Foster a culture of customer-centricity now....

In product-led growth, giving your customers value is the number one driver of growth. So how do you prioritize customer satisfaction?...

As customer marketers, we need to remember to take a step back and look at the bigger picture. Today, I’d like to discuss how to position for greater success and the steps needed to establish a center of excellence (COE)🎖️....

This metric offers an absolute goldmine for customer intelligence. When analyzing your accounts (your customers) the customer health score offers you the ability to predict the longevity of this business relationship....