Customer research

A/B tests are a simple but effective tool to help refine your messaging and positioning, and they’re a great way to define your target audience....

So, you’ve kickstarted customer marketing at your company, but now you need a plan to secure it within your business journey. This template will help you create and optimize your marketing strategy, developing a roadmap for the future....

Personas underpin a variety of customer marketing activities, ranging from onboarding to content and engagement, and how a customer may approach their interactions with a brand as a whole....

While marketing science, or consumer psychology as it is sometimes known, is a mammoth subject in and of itself, this article aims to cover some key principles relevant to customer marketing....

Customer feedback is one of the most important key ingredients when it comes to representing your customer, business growth, and customer satisfaction. It’s the two-way conversation that provides you with the knowledge to allow your business to grow and change alongside your customers....

Before we get to utilize social proof, we need a way to get that information. The big question here is, how do we get to see the world as our customers see it? How might we put ourselves in their headspace?...