Customer marketing strategies

What do comedy and messaging have in common? More than you think Both are about creating connections, making things memorable, and getting a reaction from your audience....

The term "customer-centric" gets thrown around a lot, but something isn't clicking because most companies aren't implementing it – and, worse, they're alienating their customers. So, let’s dive into the six all-too-common mistakes that alienate customers – and see how you can do better....

Discover how Taboola built a voice of customer culture to drive product strategy, reduce churn, and unlock growth through insight-led decisions....

Understanding the differences between customer marketing and community marketing can often feel like a “pot-ay-to” vs “pot-ah-to” situation. They’re both aiming for...

It’s easy for customer marketing to get overlooked in favor of acquisition – but retention and engagement are where the real financial impact happens. So, let's make customer marketing indispensable. To do this, we need to strategically prioritize, scale, and allocate resources....

As marketing becomes more saturated and customer attention harder to earn, personalization is no longer a “nice to have”: it’s the foundation...

The term “dark social” was coined in 2012 by American journalist Alexis Madrigal in an article in The Atlantic, titled “Dark Social: We...

Misalignment between sales and marketing remains a problem. Failing to fix it is a huge missed opportunity for marketers....

Learn strategies for scaling global communities with impact. Discover how to empower leaders, manage cultural differences, and drive engagement....

Whether you're a one-person team marketing a single product or you're juggling an entire portfolio, the ability to nimbly shift strategies is make-or-break....

Wondered how to navigate the world of OKRs and KPIs? You're in the right place. This guide reveals the relevant OKRs and KPIs your customer marketing team should set....

What is the point in marketing if you’re not engaging your target audience? It’s like mailing a letter without a stamp, or brushing your teeth without toothpaste – you just wouldn’t do it!...