Articles

Affiliate marketing is just one of many paths to explore when building a strong and sustainable customer marketing strategy. But with recent Google updates, is affiliate marketing worth it?...

If you know how to connect with an audience by promoting them and your products simultaneously, and then making that the heart of your content marketing strategy framework, you’ll be creating ads that truly connect to the heart of your audience....

In this article, we’re going to go through the global presence of customer marketing, and how customer marketing teams are structured....

Positions like customer marketing, customer success, and other customer-facing roles, rely a lot on face-to-face interaction with customers to maintain meaningful relationships and improve overall customer lifetime value. But does the presence of AI impact this?...

Customer Advisory Boards are a fantastic program for customer marketers to get face-to-face time with their customers. But how do you measure its success?...

Testimonials are not just a one-and-done deal but should continue to evolve as your customer's preferences change and grow. They’re powerful tools when produced and used correctly that harness both the Voice of the Customer and advocacy to support your team's success....

If you sell a product, have you sold it to the same client more than once? Congratulations, you’ve just retained a customer. If you provide an ongoing service and a client sticks with you for more than a day then, yep, you’re retaining customers....

How you approach, connect with, and build relationships with your customers is a vital part of the customer marketing machine. Picking when and where you connect with your customers is just as important as how you connect with them....

In marketing, two essential components play a critical role in achieving business objectives: strategic marketing and tactical marketing. While both approaches are distinct in their focus and scope, they are intricately connected and work together to drive success....

Imagine a world where your customers become your most powerful salesforce, effortlessly driving exponential growth through the sheer power of their enthusiasm. This isn't some marketing fantasy – it's the reality of harnessing customer referrals, the ultimate growth engine for smart businesses....

A customer engagement score is a quantitative measure used by businesses to assess the level of interaction, involvement, and satisfaction of individual customers with their brand, products, or services....

Understanding customer goals is super important for marketers because it helps you figure out how to talk to people in a way that really hits home....

Only 3% of customer marketers feel fully understood by colleagues despite companies increasingly valuing the role, here's why it matters....

When everything you do is focused on living up to your company values, you’ll naturally build up a loyal customer base of advocates who resonate with your brand ethos....

In our third episode of Learning with Leadership: A Customer Marketing Podcast, we talk to Steph Mills, Director of Customer Advocacy at Matillion, about how to connect to your customers using their own voice, with case studies....