Articles

Brand storytelling is important to connect with your customers. Advertising campaigns are most successful when they’re memorable (for the right reasons)....

Getting buy-ins can be a challenge since companies still prioritize acquiring new customers rather than nurturing existing...

Your segments are clean, your copy is thoughtful, and all of your campaigns go out on time. By most measures, your lifecycle program is running well. And yet your engagement data tells a more complicated story. Re-engagement sends that used to convert have gone quiet....

Being a solo customer marketer in a high-growth company can feel a bit like a fairly relentless rollercoaster. One minute you're celebrating a successful initiative, the next you're drowning in a ton of new requests and shifting priorities....

As expectations of marketing continue to rise, content is now asked to do it all: drive demand, support sales, build brand trust, educate buyers, and deliver measurable ROI....

Cross-selling and upselling are becoming a more common KPI for customer marketing teams as customer marketers get more involved in how companies nurture an increase in growth and revenue. But where do you start?...

Discover how Workiva scales customer advocacy to drive revenue, from group reference calls to high-impact CABs. Learn to turn data into ROI....

I've seen plenty of well-intentioned referral programs fall flat, and it's rarely because of just one factor. Usually, it's a combination of issues that slowly erode its momentum until it grinds to a halt. Let's talk about the most common problems you'll likely face....

Bree Bunzel guides us through the importance of customer listening, and how to optimize your customer advisory boards for success....

Are your KPIs setting you up to fail? Learn why you should ditch "revenue influence" for strategic metrics that actually matter....

Scrambling for customer references doesn’t scale. Here’s what I learned building a customer champion program – the lessons, guardrails, and trade-offs that made advocacy work without burnout....

Marketing leaders in 2026 face burnout, misalignment, ROI pressure, and tech overload. Learn how CMOs can protect clarity, meaning, and team energy while driving impact....

When PMM meets customer marketing, great things happen – like loyalty, advocacy, and sustainable revenue....

Transform customer marketing from tactical to strategic. Drive retention, align with the C-suite, and master the full post-sale journey....

Tired of excuses and empty promises when you advocate for customers? Learn how I transformed customer marketing into a core growth strategy....