Members-only Customer advisory boards Is your advocacy program working? These metrics will tell you Learn how to measure customer advocacy impact with metrics that align to revenue, retention, and strategic business goals....
Members-only Metrics and data The 5 customer data signals that power growth-stage marketing Data is the engine of growth: personalize, segment, and scale smarter with these five insights that drive customer success and retention....
Members-only Metrics and data Understand your customers better via business intelligence Getting internal teams aligned around the customer journey is no small task. In this article, discover core strategies to turn data into action....
Members-only Metrics and data The ultimate guide to customer marketing OKRs and KPIs Wondered how to navigate the world of OKRs and KPIs? You're in the right place. This guide reveals the relevant OKRs and KPIs your customer marketing team should set....
Members-only Metrics and data Customer marketing metrics and how to choose your own Measuring customer marketing performance using quantifiable metrics is tricky due to the relationship-based nature of the role. That being said, there’re a variety of metrics to choose from and the ones you go for will depend on your organization and how you run your team....
Members-only Customer engagement Decoding customer engagement scores: Understanding and improving your scores A customer engagement score is a quantitative measure used by businesses to assess the level of interaction, involvement, and satisfaction of individual customers with their brand, products, or services....
Members-only Metrics and data Mastering customer marketing: The best strategies for measuring success Want definitive confirmation that the work you’re doing is paying off? Want to make sure you’re on course to achieve your goals? Track your performance now! Measuring success is crucial to all customer marketing operations....
