Members-only Customer journey The loyalty loop gets a co-pilot: How GPT agents may finally close the customer journey How GPT shopping agents are transforming every stage of the customer journey — from awareness to loyalty — and what it means for brands....
Members-only Customer journey How to incorporate memory into your customer lifecycle Your segments are clean, your copy is thoughtful, and all of your campaigns go out on time. By most measures, your lifecycle program is running well. And yet your engagement data tells a more complicated story. Re-engagement sends that used to convert have gone quiet....
Members-only AI & automation The savvy marketer’s AI companion guide A practical guide for marketers navigating AI in 2026 – covering lifecycle strategy, real workflows, governance, and where teams are getting stuck....
Members-only AI & automation User feedback tracker for AI content A specialized tool designed to help teams systematically collect, manage, and analyze user feedback related to AI-generated content....
Members-only AI & automation Marketers are adopting AI. So why aren't organizations embracing it? 89% of marketers use AI regularly, but organizational integration lags. Data chaos, short-term priorities, and legacy systems are holding teams back. James Shaw, Head of Content at The Alliance unpacks why....
Members-only Premium How Vimeo scales authentic customer stories with AI Learn how to scale authentic customer stories with AI. Discover tactics to find, create, and share powerful customer narratives....
Members-only AI & automation Using AI to bridge gaps in customer marketing and sales collaboration Customer marketing and sales alignment has always been crucial, and AI can help make these teams' collaboration efforts even more effective....
Members-only AI & automation From hype to habit: Revolutionizing customer marketing with AI & automation CMAnow is your chance to stream exclusive talks and presentations from our previous events, hosted by customer marketing experts and industry leaders. It&...
Members-only Premium Ethical AI in customer marketing AI is at the heart of customer engagement, and the balance between innovation and integrity will shape what the future looks like....
Members-only AI & automation The role of generative AI in consumer marketing Generative AI has become far more commonplace over the last year with the introduction of tools like ChatGPT, which has become accessible to the everyday layman. But how does it work for roles like customer marketing and its associated professions?...
Members-only AI & automation AI and customer service: Where should customer marketers draw the line? Positions like customer marketing, customer success, and other customer-facing roles, rely a lot on face-to-face interaction with customers to maintain meaningful relationships and improve overall customer lifetime value. But does the presence of AI impact this?...
