Created by:
Customer Marketing Alliance
What is an NPS analysis template?
An NPS analysis template is a structured tool that helps you categorize and analyze customer feedback from your NPS surveys.
By segmenting respondents into promoters (9-10 scores), passives (7-8 scores), and detractors (0-6 scores), you can pinpoint key drivers of satisfaction and dissatisfaction. The template allows you to track trends, uncover actionable insights, and create a strategy for improving customer experience.
How to use the template
Using the NPS analysis template is simple:
- Collect your NPS survey responses: Gather customer feedback and categorize responses into promoters, passives, and detractors.
- Identify key drivers: Analyze common themes behind customer satisfaction and dissatisfaction. What’s working? What needs improvement?
- Extract actionable insights: Use the provided framework to turn data into strategic improvements, whether it’s refining your product, enhancing customer support, or amplifying positive sentiment in marketing.
- Track changes over time: Compare scores across different time periods or customer segments to measure the impact of your efforts.
By consistently analyzing and acting on your NPS data, you’ll strengthen customer relationships, boost retention, and drive long-term business success.
Download your NPS analysis template
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